The Battle of Khe Sanh in the Vietnam War

The Battle of Khe Sanh in the Vietnam War The Siege of Khe Sanh occurred during the Vietnam War.  The fighting around Khe Sanh began January 21,  1968,  and concluded  around  April 8, 1968. Armies and Commanders Allies: General William WestmorelandColonel David LowndsApprox. 6,000 men North Vietnamese: Vo Nguyen GiapTran Quy HaiApprox. 20,000-30,000 men Battle of Khe Sanh Overview In the summer of 1967, American commanders learned of a build-up of Peoples Army of North Vietnam (PAVN) forces in the area around Khe Sanh in northwest South Vietnam. Responding to this, the Khe Sanh Combat Base (KSCB), located on a plateau in a valley of the same name, was reinforced by elements of the 26th Marine Regiment under Colonel David E. Lownds. Also, outposts on the surrounding hills were occupied by American forces. While KSCB possessed an airstrip, its overland supply route was over the dilapidated Route 9, which led back to the coast. That fall, a supply convoy was ambushed by PAVN forces on Route 9. This was the last overland attempt to resupply Khe Sanh until the following April. Through December, PAVN troops were spotted in the area, but there was little fighting. With the increase in enemy activity, a decision was needed regarding whether to further reinforce Khe Sanh or abandon the position. Assessing the situation, General William Westmoreland elected to increase the troop levels at KSCB. Though he was supported by the commander of the III Marine Amphibious Force, Lieutenant General Robert E. Cushman, many Marine officers disagreed with Westmorelands decision. Many believed that Khe Sanh was not necessary to the ongoing operations. In late December/early January, intelligence reported the arrival of the 325th, 324th, and 320th PAVN divisions within striking distance of KSCB. In response, additional Marines were moved to the base. On January 20, the PAVN defector alerted Lownds that an attack was imminent. At 12:30 a.m. on the 21st, Hill 861 was attacked by about 300 PAVN troops and KSCB was heavily shelled. While the attack was repulsed, the PAVN soldiers did manage to breach the Marine defenses. The attack also revealed the arrival of the 304th PAVN division in the area. To clear their flank, PAVN forces attacked and overran Laotian troops at Ban Houei Sane on January 23, forcing the survivors to flee to the U.S. Special Forces camp at Lang Vei. During this time, KSCB received its last reinforcements: additional Marines and the 37th Army of the Republic of Vietnam Ranger Battalion. Enduring several heavy bombardments, the defenders at Khe Sanh learned on January 29 that there would be no truce for the upcoming Tet holiday. To support the defense of the base, which had been dubbed Operation Scotland, Westmoreland initiated Operation Niagara. This action called for the massive application of aerial firepower. Utilizing a variety of advanced sensors and forward air controllers, American aircraft began pounding PAVN positions around Khe Sanh. When the Tet Offensive commenced on January 30, the fighting around KSCB quieted. Fighting in the area resumed on February 7, when the camp at Lang Vei was overrun. Fleeing from the scene, Special Forces units made their way to Khe Sanh. Unable to resupply KSCB by land, American forces delivered needed materials by air, dodging an intense gauntlet of PAVN anti-aircraft fire. Ultimately, tactics such as the Super Gaggle (which involved the use of A-4 Skyhawk fighters to suppress ground fire) allowed helicopters to resupply the hilltop outposts while drops from C-130s delivered goods to the main base. On the same night that Lang Vei was attacked, PAVN troops assaulted an observation post at KSCB. In the last week of February, fighting intensified when a Marine patrol was ambushed and several attacks were launched against the 37th ARVNs lines. In March, intelligence began noticing an exodus of PAVN units from the vicinity of Khe Sanh. Despite this, shelling continued and the bases ammunition dump detonated for the second time during the campaign. Pressing out from KSCB, Marine patrols engaged the enemy on March 30. The next day, Operation Scotland was ended. Operational control of the area turned over to the 1st Air Cavalry Division for the execution of Operation Pegasus. Designed to break the siege of Keh Sanh, Operation Pegasus called for elements of the 1st and 3rd Marine Regiments to attack up Route 9 towards Khe Sanh. Meanwhile, the 1st Air Cavalry moved by helicopter to seize key terrain features along the line of advance. As the Marines advanced, engineers worked to repair the road. This plan infuriated the Marines at KSCB, as they did not believe they needed to be rescued. Jumping off on April 1, Pegasus met little resistance as American forces moved west. The first major engagement occurred on April 6, when a day-long battle was waged against a PAVN blocking force. Fighting largely concluded with a three-day fight near Khe Sanh village. Troops linked up with the Marines at KSCB on April 8. Three days later, Route 9 was declared open. Aftermath Lasting 77 days, the siege of Khe Sanh saw American and South Vietnamese forces suffer. In the end, there were 703 killed, 2,642 wounded, and 7 missing. PAVN losses are not known with accuracy but are estimated at between 10,000 to 15,000 dead and wounded. Following the battle, Lownds men were relieved and Westmoreland ordered the base occupied until he left Vietnam in June. His successor, General Creighton Abrams, did not believe that retaining Khe Sanh was necessary. He ordered the base destroyed and abandoned later that month. This decision earned the ire of the American press, who questioned why Khe Sanh had to be defended in January but was no longer needed in July. Abrams response was that the then-current military situation no longer dictated that it be held. To this day, it is unclear whether PAVN leadership in Hanoi intended to fight a decisive battle at Khe Sanh, or if operations in the area were meant to distract Westmoreland in the weeks before the Tet Offensive. Sources: Brush, Peter. Battle of Khe Sanh: Recounting the Battles Casualties. HistoryNet, June 26, 2007. Unknown. The Siege at Khe Sanh. PBS.

Collection of Quotations about Courage

Collection of Quotations about Courage A courageous person is one who stands tall in times of adversity, someone who follows his or her convictions despite difficult odds. You need a great deal of courage to reattempt a task after initial failure. Sometimes it can help to hear the words of other people who have gone through crises and been successful at overcoming obstacles. When problems loom large, reading some of these quotes of courage can give you renewed hope and a fresh perspective. Quotes About Courage from Athletes There may be people that have more talent than you, but theres no excuse for anyone to work harder than you do. - Derek Jeter, retired New York Yankees shortstop who won five World Series titles with the team.   It isnt the mountains ahead to climb that wear you out; its the pebble in your shoe. - Muhammad Ali, heavyweight champion boxer who defied racism and other obstacles.   Courage Quotes from Politicians Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.- Winston Churchill It is only through labor and painful effort, by grim energy and resolute courage, that we move on to better things.- President Theodore Roosevelt Efforts and courage are not enough without purpose and direction.- President  John F. KennedyYou gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do. - Eleanor Roosevelt, First Lady to President Fraklin Delano Roosevelt. I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.-   Nelson Mandela There are no easy answers, but there are simple answers. We must have the courage to do what we know is morally right.   - Ronald Reagan Quotes about Courage from Writers History, despite its wrenching pain, cannot be unlived, but if faced with courage, need not be lived again.   -   Maya Angelou, American writer and poet who overcame a difficult childhood.   Life shrinks or expands in proportion to ones courage.   - Anais Nin It takes a lot of courage to show your dreams to someone else.  - Erma Bombeck, American writer and humorist.It is a blessed thing that in every age someone has had enough individuality and courage to stand by his own convictions.- Robert G. Ingersoll, Civil War veteran and orator Anonymous Quotes About Courage Sometimes, the most inspiring thoughts come from people whose names and identities have been lost to history. That doesnt make the sentiments any less compelling. Here are a few anonymous quotes about courage.   Courage is not defined by those who fought and did not fall, but by those who fought, fell and rose again.Each time we face our fear, we gain strength, courage, and confidence in the doing. True courage is not the absence of fear but the willingness to proceed in spite of it.

Leadership and Strategic Management Essay Example | Topics and Well Written Essays - 1250 words

Leadership and Strategic Management - Essay Example Organized management and actions have existed for centauries. Management has undergone, in the past several years more so in the last centaury, methodical investigation, acceptance as a formal discipline of study and attained a common body of knowledge (Robbins & Coulter, 2005). Among the early contributors to contemporary management practices are Henry Fayol and Max Weber who are credited for developing general administrative theories. Their works centered on managers’ roles and what comprised good management practice (Robbins & Coulter, 2005). Current concepts about a managers’ role have evolved from Henry Fayol’s fourteen principals of management. Max Weber’s bureaucracy model was aimed at removing inefficiencies, patronage and ambiguity that characterized most businesses. Most components of his bureaucracy model are still inherent in big organizations to date. The universal point of ideas offered by Fayol, Weber and Taylor were majored on increased eff iciency. Thus the application of scientific management principles resulted in increased productivity of managers and the organizations as a whole (Jones & George, 2011). Leadership has been proven to have a direct cause and effect connection on organizations and their eventual success. Thus leaders have been tasked with shaping organizational strategies including its execution and efficiency (Northouse, 2007). Leaders therefore determine the culture, values, employee motivation and change tolerance within their institutions. With the on set of financial crisis, businesses have attracted keen analysis from shareholders and the general public. This has reinforced the concept of strategic management and a review of current leadership styles. Strategic management, popularized in the 1980s, is a term that covers business-wide strategy formulation, implementation and evaluation (Sadler, 2003). This usually is dependent on the leadership of an enterprise. The concept of strategic management has become important to the success or failure of enterprises, more so now that business environment require quick analysis, monitoring and precise interpretations of th eir surroundings. Though, it must be noted that not all enterprises that embrace this concept are safe from failures. One of the major reasons for failures in strategic management is poor direction from management and poor planning that strategic management is widely believed to have evolved from (Sadler, 2003). While implementing strategic management, leaders will usually be faced with the problem of change management. Change management is the planned approach to transitioning organizations from present state to a desired future state (Jones & George, 2011). Its aim is to help employees embrace and accept change in their present business environment. There are a number of beneficial reasons why an organization leadership will want to adopt change management. These include; increasing efficiency, increasing cohesiveness among employees so as to deliver objectives in a strong team, and also helps to gain a good understanding of what type of change is impending. This will usually help in smooth change transition more so touching on

Managing Human Capital at Barclays Bank Essay Example | Topics and Well Written Essays - 3000 words

Managing Human Capital at Barclays Bank - Essay Example Like any other corporation, Barclays also treat its human resource as the most valuable assets and the only active element to activate other elements such as machinery and equipments, which are otherwise, remain dead. However, unless the costs associated with the people management and maintenance is critically evaluated in the light of its probable benefits, the entire efforts will be a waste. Considering the employee initial cost and annual expenditure for hiring and training, it can be presumed that a huge amount has been incurred every year at Barclays. From all stakeholders’ point of view, it can be said that this is not a good sign of success. Rather, it is an indication that the company unnecessarily invest in hiring and maintaining people in the organization and is likely to incur huge loss unless all the employees are retained in the organization. Today’s employees have the tendency to switch over from job to another within no time. This causes further increase in the employee maintenance cost as the organization is required to fill the gap on account of such movement. The most possible solution for this kind of unnecessary increase in the employee cost is that hire only those people whose services are unavoidable to the organization. Also make sure that newly joined are likely to be maintained in the firm at least for three years. It has been mentioned in the report that the pension cost has been on the increase and this can be reduced, if proper care is taken while fixing the compensation plan.

Three arguments Essay Example for Free

Three arguments Essay Word critical argument analysis essay, focuses on three professional essays and how these authors construct their arguments using opinion and evidence. There are many different ways in which authors can construct their arguments. In the highly controversial topic of legalizing marijuana I found three very different styles of arguments in which the authors backed up their opinions with facts. In my reading of these arguments each writer had there own style. The first essay by Stephen B. Duke, Cannabis Captiva Freeing the World from Marijuana Prohibition, the second Medical marijuana laws in 50 states: Investigating the relationship between state legalization of medical marijuana and marijuana use, abuse and dependence, and the third Poll: Nationwide Marijuana Legalization Inevitable, each essay had a different way in proving there arguments. The authors all used the same tactics in persuading the audience. Arguing why marijuana should be legalized. In the first Essay written by Stephen B. Duke, Cannabis Captiva Freeing the World from Marijuana Prohibition, the author provides you with historical facts to back up his argument. He starts with how marijuana was used daily in certain cultures and goes through time showing that government abolishment is impossible. He states that government regulating the drug is possible specifically if the ban is lifted. In this argument it shows that the abolishment of alcohol only brought violence, crime and criminal organizations. In this essay it states that in the United States, large criminal organizations maintained by violence and bribery increasingly control the networks that distribute marijuana. By ultimately legalizing alcohol the government could control who it was sold to and the consumer could also rely on the quality of the liquor. By comparing marijuana with alcohol he argued that by abolishing marijuana only causes more problems and creates no way of containment. If marijuana was legalized the government could create sanctions and put control in there hands, creating no need for organized crime. The author used facts in history to support his argument. In this essay, Medical marijuana laws in 50 states: Investigating the relationship between state legalization of medical marijuana and marijuana use, abuse and dependence, the authors took a survey taken by individuals who lived in states where marijuana was legal and residents of states where marijuana was illegal. Cerda (2011)† We combined abuse and dependence into one outcome, since empirical findings indicate that it better captures the underlying prevalence of cannabis use disorders than dependence or abuse alone. While substance use disorders were originally conceived as a bi-axial syndrome with dependence capturing more physiologic dimensions of addiction and abuse capturing more behavioral consequences, there is now substantial evidence to indicate that abuse and dependence criteria, including cannabis use disorder criteria, represent a uni-dimensional construct† (para. 10). In this argumentative essay the writer takes the results of the survey and concludes that there is a strong relationship between use, abuse and dependence in states that have made marijuana legal. This argument shows that by keeping it illegal there are less people who use, abuse and become dependent on it. The author used a survey in which took results of states where marijuana was legal and where marijuana was illegal to support his argument. In the article, Poll: Nationwide Marijuana Legalization Inevitable, the author doesn’t argue a side either for or against marijuana. This article gives the results of a survey taken nationwide regarding marijuana. According to Kwtx (2014) ‘The telephone survey found that 75 percent of respondents — including majorities of both supporters and opponents of legal marijuana— think that the sale and use of pot eventually will be legal nationwide.†(para. 4) In conclusion he states that the results reflect nationwide marijuana legalization is inevitable. Without picking a side he concluded a survey of what people think will happen in the future either for or against its legalization. Although the poll didn’t reflect the fact that full legalization of marijuana is or isn’t wanted it shows you three fourths of a majority think it is inevitable that it will be legalized. This author used a survey without having an argument to support his article. Reference Duke, S. B. (2010). Cannabis captiva: Freeing the world from marijuana prohibition. Georgetown Journal of International Affairs, 11(2), 83-90. Retrieved from http://search.proquest.com/docview/910990356?accountid=458 Cerda, m. (2011). Science direct. Retrieved from http://www.sciencedirect.com.ezproxy.apollolibrary.com/science/article/pii/S0376871611002742 KWTX. (2014). Retrieved from http://www.kwtx.com/centraltexasvotes/home/headlines/PollLegalization-Of-Pot-Nationwide-Is-Inevitable-253584841.html

Like Water For Chocolate - Movie versus Book Essay -- essays research

Like Water For Chocolate â€Å"Like Water for Chocolate† by Laura Esquivel, is a beautiful romantic tale of an impossible passionate love during the revolution in Mexico. The romance is followed by the sweet aroma of kitchen secrets and cooking, with a lot of imagination and creativity. The story is that of Tita De La Garza, the youngest of all daughters in Mama Elena’s house. According to the family tradition she is to watch after her mother till the day she does, and therefore cannot marry any men. Tita finds her comfort in cooking, and soon the kitchen becomes her world, affecting every emotion she experiences to the people who taste her food. Esquivel tells Titas story as she grows to be a mature, blooming women who eventually rebels against her mother, finds her true identity and reunites with her long lost love Pedro. The book became a huge success and was made to a movie directed by Alfonso Arau. Although they both share many similarities, I also found many distinct differences. The mov ie lost an integral part of the book, the sensual aspect of the cooking and love. The story begins with Titas birth prematurely when Mama Elena was chopping onions. Tita grows up with Nacha the most dominant figure in her life, and follows Mama Elenas routine of cooking, cleaning and sewing. At every incident she can, Mama Elena criticizes Tita and even beats her if she tries to speak up. One day Tita tells her mother that Pedro wants to come and ask for her hand, but according to the family tradition she cannot marry because she is the youngest daughter. Mama Elena tells Pedro he can marry Rosaura- one of her older daughters, and Pedro agrees to the arrangement just to be closer to his true love- Tita. Preparing food for the wedding Ti... ...d coloring of certain images. The novel, however, puts much greater emphasis on the imagination and creativity, and on the main character Tita. The novel really makes the reader feel Titas pain and grow with her as she discovers her freedom, whereas the movie failed to achieve this. Moreover, the movie tends to ignore the significant of 3 integral motifs, cooking, tears and sensuality. Both book and movie capture good moments and ideas of Esquivel. I would say the book was more entertaining and memorable for me. The novel never rests or drags on, and although it evolves around many tragedies a dying love and lovers, in the end you truly feel happy for the way things turn to be. So does the movie, the end of it is very powerful, I might have not got attached to its characters but I fell in love with the magical fairy tale and romance of Like Water For Chocolate.

Historian’s Wizard of Oz Review Essay

the movie `wizard of oz`, the strengths and weaknesses of each document, the major differences between the documents, and feedback on any links to present day political and economic issues. Investigate the authors background. Introduction The Historian’s Wizard Of Oz, first published in 1900, made ripples in the literary world and its writer L. Frank Baum shoot to eminence, and the result was so many of the sequels. When MGM, in 1939, decided to convert this hit into movie version, many of the adaptations of Wizard of Oz had been appeared on stage. Although the film did not cause swell at the box office sales in the beginning, but made waves, as people become conscious to its hidden meaning, years following its initial release. â€Å"Its status as an American classic owes more to television, as The Wizard of Oz became an annual television event in the 1950s and 1960s. The universal quality of the story and the warmth of the film made it appealing to people of all ages. Who would’ve thought that The Wizard of Oz contained hidden meanings†?1 Critics and observers has been interpreted this mega hit in different ways for more than a century now. And it is Henry Littlefield, a high school teacher; presented the most illustrious interpretation of The Wizard of Oz. it is a fact that Baum had been very much involved in active politics in the last decades of 1800s.But, Baum never made claim at any stage that that the story, in its contents, was an allegory for politics. â€Å"Baum’s story corresponded to the issues and figures in American politics at the end of the 19th century. Littlefield found that he could use The Wizard of Oz to teach history to his students, as the story functioned well as an allegory to the Populist movement and the 1896 presidential election†. 2 Populism, the Key Issues of 1896 and Impact on Culture More than 50 translations has been made in various languages of East and West of The Wizard of Oz so far. Even, due to its popularity, different countries adapted in a way to match the corrosponding conditions of the local culture. For instance, â€Å"in some countries where the Hindu religion is practiced, abridged versions of the book were published in which, for religious reasons, the Tin Woodsman was replaced with a snake†. 1 When Henry Littlefield article was published in American Quarterly then people began to realize that The Wizard of Oz was a â€Å"parable on Populism,† a prototype of a rural political awakening in the last decades of 1800. The Populist Party of late 19th century mobilized the Farmers’ Alliances to its advantage. â€Å"Farmers faced considerable economic hardship and they believed that monetary policy was determined by eastern bankers and industrial interests. The Farmers’ Alliances wanted greater government regulation of railroads, tax reform and the free coinage of silver to increase the money supply†. 3 Wizard of the Oz made great impression on American, Russian, and other European countries. â€Å"A mere sampling of the breadth in which it is referenced might include Futurama (which parodied it in an episode), The Cinnamon Bear (a 1938 radio serial), RahXephon (a 2002 Japanese animated television show), Zardoz (a 1974 Sean Connery movie), Wizard and Glass (a 1997 Stephen King fantasy/Western novel), and the science fiction literature of Robert Heinlein†. 4 The Wizard of Oz: the movie: the Ups and Downs Although Baum produced the â€Å"Oz† film series in 1908 and 1914 but the most famous adaptation is the 1939 film, The Wizard of Oz, featuring Judy Garland as Dorothy. Francis MacDonell argues that the movie is an allegory of New Deal, Franklin D. Roosevelt’s program of social welfare to combat the widespread hardship of the Great Depression in the 1930s. The man primarily responsible for injecting this political message into the film was lyricist E.Y. â€Å"Yip† Harburg, who was a socialist and supporter of Roosevelt’s policies. Harburg had written the lyrics to â€Å"Brother Can You Spare a Dime?† which served as an apt anthem for the Great Depression. 5 The movie is magical and creative, its pluses is as MacDonnell described, The Wizard of Oz, †¦is a brightly-colored, visually bold, rapidly paced extravaganza, full of gaudy sets, outlandish costumes, and way-over-the-top acting.6 But, some of the scenes were insipid (the ridiculous conclusion of the poppy field sequence) or misplaced (the Cowardly Lion’s song, which occurs at perhaps the least appropriate moment). 5 A look into Frank Baum’s Life and His Political Ambitions L Frank Baum was born on 15 May 1856 in Chittennnango, New York. His earlier interest in the newspapers and magazines but when he entered in his 20s he started taking interest in theaters and operas. His mother was one of the leading champions of the Women’s Rights Movements. He shoot to eminence when he teamed up with Maxfield Parrish, the illustrator, and wrote his first book Mother Goose in Prose, afterwards he together with illustrator William Wallace he published Father Goose, His Book. Both books had drawn huge attention from the children. Nobody can say with surety that Frank Baum really preplanned to produce a work that was so much critical of the monetary aspects of the 1896 election. â€Å"Yet it is not too much of a stretch to interpret the imagery of the story in this light. Of all the fantasy characters Baum could have created to accompany Dorothy on her journey, he chose characters that evoked so strongly the occupations of ordinary people in the late-19th century—farmers and industrial workers. Lawrence Swaim suggests that Baum â€Å"may not have been conscious of [the political significance of the Oz imagery], which would explain why the political references in Baum’s books pop up in such a surrealistic way.†1 It is surprising none of the Baum biographers identified that if Baum had any political intention to write The Wonderful Wizard of Oz. â€Å"If Baum had been a Populist supporter, the imagery in The Wonderful Wizard of Oz suggests that Baum had lost his zeal for the Populist movement.† 1 Endnotes 1. Ranjit S. Dighe, The Historian’s Wizard of Oz: Reading L. Frank Baum’s Classic as a Political and Monetary Allegory (Westport, CT: Praeger, 2002) 2. Richard Jensen, The Winning of the Midwest: Social and Political Conflict, 1885-1896 (Chicago: University of Chicago Press, 1971) 3. Martin Gardner and Russell B. Nye, eds., The Wizard of Oz and Who He Was (East Lansing: Michigan State University Press, 1994) 4. William Leach, Land of Desire: Merchants, Power, and the Rise of a New American Culture, (New York: Vintage Books, 1993) 5. Lynette Carpenter, â€Å"‘There’s No Place Like Home’: The Wizard of Oz and American Isolationism,† Film and History 15 (May, 1985), pp. 37-45 6. Francis MacDonnell, â€Å"‘The Emerald City Was the New Deal’: E.Y. Harburg and The Wonderful Wizard of Oz,† Journal of American Culture (13 (Winter 1990), pp. 71-75.

Brand Personality

Consumer Behaviour Brand Personality: Red Bull Red bull has become one of the largest most profitable companies on the planet. One might ask how an energy drink company could become so big. The answer to that question is through an effective brand personality. Red bull began as a company in Thailand, and once entrepreneurs realized the potential opportunity it exploded. As of recently, Red Bull has gotten its name into just about every sport there is.Their niche is extreme sports and events but they also are involved in traditional team sports as well. To give a general sense of just how wide spread their reach is, we will take a look at just some of the sports and events they sponsor. The list is as follows: * New York Red Bull * MLS soccer team * Red Bull Crushed Ice: * Downhill ice skating race * Red Bull Racing: * Formula One racing * Red Bull’s â€Å"McConkey† Documentary: * Famous Skier/Base Jumper Documentary * Red Bull Rampage Utah Mountain biking competition * Red Bull Winch Sessions * Abstract Wakeboarding and snowboarding locations * Red Bull Art of Motion * Freerunning competition * Red Bull Stratos * Felix Baumgartner’s record breaking jump from 128,000 feet * Travis Rice’s: The Art of Flight * Snowboard documentary funded by Red Bull This list goes on. Just by these few examples there’s no question that Red Bull has developed a world famous brand personality, for being the leader in sports innovations.They have continually pushed the envelope when it comes to extreme activities. Using Felix Baumgartner’s jump as a primary example, Red Bull, not NASA, sent a man 128K feet to test the possibility of a human entering the atmosphere. Felix’s jump set records including highest (128K feet) and fastest (1342km/h – breaking the sound barrier) free fall ever. This recent event portrays Red Bull’s personality perfectly and just how creative and innovative they are becoming with regards to their sponsorships. Brand Personality Consumer Behaviour Brand Personality: Red Bull Red bull has become one of the largest most profitable companies on the planet. One might ask how an energy drink company could become so big. The answer to that question is through an effective brand personality. Red bull began as a company in Thailand, and once entrepreneurs realized the potential opportunity it exploded. As of recently, Red Bull has gotten its name into just about every sport there is.Their niche is extreme sports and events but they also are involved in traditional team sports as well. To give a general sense of just how wide spread their reach is, we will take a look at just some of the sports and events they sponsor. The list is as follows: * New York Red Bull * MLS soccer team * Red Bull Crushed Ice: * Downhill ice skating race * Red Bull Racing: * Formula One racing * Red Bull’s â€Å"McConkey† Documentary: * Famous Skier/Base Jumper Documentary * Red Bull Rampage Utah Mountain biking competition * Red Bull Winch Sessions * Abstract Wakeboarding and snowboarding locations * Red Bull Art of Motion * Freerunning competition * Red Bull Stratos * Felix Baumgartner’s record breaking jump from 128,000 feet * Travis Rice’s: The Art of Flight * Snowboard documentary funded by Red Bull This list goes on. Just by these few examples there’s no question that Red Bull has developed a world famous brand personality, for being the leader in sports innovations.They have continually pushed the envelope when it comes to extreme activities. Using Felix Baumgartner’s jump as a primary example, Red Bull, not NASA, sent a man 128K feet to test the possibility of a human entering the atmosphere. Felix’s jump set records including highest (128K feet) and fastest (1342km/h – breaking the sound barrier) free fall ever. This recent event portrays Red Bull’s personality perfectly and just how creative and innovative they are becoming with regards to their sponsorships. Brand Personality Consumer Behaviour Brand Personality: Red Bull Red bull has become one of the largest most profitable companies on the planet. One might ask how an energy drink company could become so big. The answer to that question is through an effective brand personality. Red bull began as a company in Thailand, and once entrepreneurs realized the potential opportunity it exploded. As of recently, Red Bull has gotten its name into just about every sport there is.Their niche is extreme sports and events but they also are involved in traditional team sports as well. To give a general sense of just how wide spread their reach is, we will take a look at just some of the sports and events they sponsor. The list is as follows: * New York Red Bull * MLS soccer team * Red Bull Crushed Ice: * Downhill ice skating race * Red Bull Racing: * Formula One racing * Red Bull’s â€Å"McConkey† Documentary: * Famous Skier/Base Jumper Documentary * Red Bull Rampage Utah Mountain biking competition * Red Bull Winch Sessions * Abstract Wakeboarding and snowboarding locations * Red Bull Art of Motion * Freerunning competition * Red Bull Stratos * Felix Baumgartner’s record breaking jump from 128,000 feet * Travis Rice’s: The Art of Flight * Snowboard documentary funded by Red Bull This list goes on. Just by these few examples there’s no question that Red Bull has developed a world famous brand personality, for being the leader in sports innovations.They have continually pushed the envelope when it comes to extreme activities. Using Felix Baumgartner’s jump as a primary example, Red Bull, not NASA, sent a man 128K feet to test the possibility of a human entering the atmosphere. Felix’s jump set records including highest (128K feet) and fastest (1342km/h – breaking the sound barrier) free fall ever. This recent event portrays Red Bull’s personality perfectly and just how creative and innovative they are becoming with regards to their sponsorships.

Sherman Alexie’s Short Stories Essays

Sherman Alexie’s Short Stories Essays Sherman Alexie’s Short Stories Paper Sherman Alexie’s Short Stories Paper Essay Topic: Back in the World Stories In Sherman Alexie’s short stories â€Å"This is what it means to say Phoenix, Arizona†, and â€Å"Indian Education† Alexie uses action and dialogue to show the struggles of an Indian culture in a white mans world, putting the theme of race and social justice in a dilemma. Alexie uses dialogue in the short story â€Å"This is what it means to say Phoenix, Arizona†, to illustrate an ill-funded Indian reservation. After Victor had found out that his father had passed away Victor needed money to retrieve his father remains, realizing that, â€Å"[The only people that] have money on a reservation, [are] the cigarette and fireworks salespeople. People in the reservation truly don’t have money but for the few that sell cigarettes and fireworks, even the Tribal Council, â€Å"[Has] a difficult time financially†, only being able to provide Victor with a hundred dollars for the retrievel of his fathers remains. Alexie also uses action in the short story â€Å"Indian Education† to give a sense of predigest against the Indian race. While in the second grade Alexies teacher makes him take a separate spelling test designed for junior high students, and when he proved to her that he could spell the words correctly she made him eat the test. The predigest missionary teacher wanted Alexie to feel inadequate by giving him a harder test, even though he passed, the teacher was in such rage that he did not fail she made him eat the test. The missionary teacher has no respect for Alexie by calling him an, â€Å"indian, indian, indian† with no capitalization, giving no sing of respect for his background. Sherman Alexie’s short stories tell the stories of Indians in a racial and social injustice world.

The Negro Motorist Green Book Aided Black Travelers During Segregation

The Negro Motorist Green Book Aided Black Travelers During Segregation The Negro Motorist Green Book was a paperback guide published for black motorists traveling in the United States  in an era when they might be denied service or even find themselves threatened  in many locations. The creator of the guide, Harlem resident Victor H.  Green, began producing the book in the 1930s as a part-time project, but growing demand for its information made it an enduring business. By the 1940s the Green Book, as it was known by its loyal readers, was being sold at newsstands, at  Esso gas stations, and also by mail order. Publication of the Green Book continued into the 1960s, when it was hoped legislation prompted by the Civil Rights Movement would finally make it unnecessary. Copies of the original books are  valuable collectors items today, and facsimile editions are sold via the internet. A number of editions have been digitized and placed online as libraries and museums have come to appreciate them as noteworthy artifacts of Americas past. Origin of the Green Book According to 1956 edition of the Green Book, which contained a brief essay on the publications history, the idea first came to Victor H. Green sometime in 1932. Green, from his own experience and those of friends, knew of painful embarrassments suffered which ruined a vacation or business trip. That was a genteel way of expressing the obvious. Driving while black in 1930s America could be worse than uncomfortable; it could be dangerous. In the Jim Crow era, many restaurants would not allow black patrons. The same was true of hotels, and non-white travelers might be forced to sleep by the side of the road. Even filling stations might discriminate, so black travelers could find themselves running out of fuel while on a trip. In some parts of the country, the phenomenon of sundown towns, localities where black travelers were warned not to spend the night, persisted well into the 20th century. Even in places that did not blatantly proclaim bigoted attitudes, black motorists could be intimidated by locals  or harassed  by the police. Green, whose day job was working for the Post Office in Harlem, decided to compile a reliable listing of establishments African American motorists could stop and not be treated as second-class citizens. He began collecting information, and in 1936 he published the first edition of what he titled The Negro Motorist Green Book. The first edition of The Negro Motorist Green Book sold for 25 cents and was intended for a local audience. It featured advertisements for establishments that welcomed African American patrons and were within a days drive of New York City. The introduction to each annual edition of the Green Book requested that readers write in with ideas and suggestions. That request drew responses, and alerted Green to the idea that his book would be useful far beyond New York City. At the time of the first wave of the Great Migration, black Americans might be traveling to visit relatives in distant states. In time the Green Book began covering more territory, and eventually the listings included much of the country. Victor H. Greens company eventually sold about 20,000 copies of the book each year. What the Reader Saw The books were utilitarian, resembling  a small phone book that could be kept handy in an automobiles glove compartment. By the 1950s dozens of pages of listings were organized by state and then by town. The tone of the books tended to be  upbeat and cheerful, giving an optimistic look at what black travelers may encounter on the open road. The  intended audience, of course, would be all too familiar with discrimination or dangers they might encounter and did not need to have it stated explicitly. In a typical example, the book would  have listed one or two hotels (or tourist homes) that accepted black travelers, and perhaps a restaurant that did not discriminate. The sparse listings might appear unimpressive to a reader today. But to someone traveling through an unfamiliar part of the country and seeking accommodations, that basic information could be extraordinarily useful. In the 1948 edition the editors expressed their wish that the Green Book would one day be obsolete: There will be a day sometime in the near future when this guide will not have to be published. That when we as a race will have equal opportunities and privileges in the United States. It will be a great day for us to suspend this publication for then we can go wherever we please, and without embarrassment. But until that time comes we shall continue to publish this information for your convenience each year. The books continued to add more listings with each edition, and beginning in 1952 the title was changed to The Negro Travelers Green Book. The last edition was published in 1967. Legacy of the Green Book The Green Book was a valuable coping mechanism. It made life easier, it may have even saved lives,  and theres no doubt it was deeply appreciated by many travelers over many years. Yet, as a simple paperback book, it tended not to attract attention. Its importance was overlooked for many years. That has changed.   In recent years researchers have sought out the locations mentioned in the Green Books listings. Elderly people who recall their families using the books have provided accounts of its usefulness. A playwright, Calvin Alexander Ramsey, plans to release a documentary film on the Green Book. In 2011 Ramsey published a childrens book, Ruth and the Green Book, which tells the story of an African American family driving from Chicago to visit relatives in Alabama. After being refused the keys to the restroom of a gas station, the mother of the family explains the unjust laws to her young daughter, Ruth. The family encounters an attendant at an Esso station who sells them a copy of the Green Book, and using the book makes their journey much more pleasant. (Standard Oils gas stations, known as Esso, were known for not discriminating and helped promote the Green Book.) The New York Public Library has a collection of scanned Green Books which can be read online. As the books eventually went out of date and would be  discarded, original editions tend to be rare. In 2015, a copy of the 1941 edition of the  Green Book was placed for sale at Swann Auction Galleries and sold for $22,500. According to an article in the New York Times, the buyer was the Smithsonians National Museum of African American History and Culture.

Leadership & Ethics for Managers week two DB Essay

Leadership & Ethics for Managers week two DB - Essay Example Addiction in this case comprises salary/wage, which I get from my work because there is no other alternative currently available. I will feel different because the drive behind my motivation to work more than required descends from the love and passion of the setting as well as the kind of task I am undertaking. Liking the kind of task, I am undertaking comes from one’s favorable environment, which respective authorities or corporation has ensured for its workers such that they are capable of enjoying while working. This implies I am not putting up with the setting in order to meet my goal, which is earning much money to sustain me in life. Have you ever considered that this is an issue of perception? In other words, we view people who like to work a lot as not following what is â€Å"right† – which often means having a perfect balance between a work life and personal life. Yes. Since much of their work encompasses thinking about work to the extent when they are not working or out of their working environment, most of the time one feels uncomfortable (Burke & Cooper, 2010). Mostly, while out of their working environment tend to think they are failing the corporation, which desperately needs their contribution to succeed (Burke & Cooper,