International Marketing Plan for Londons Ships - Free Essay Example

Sample details Pages: 10 Words: 2910 Downloads: 9 Date added: 2017/06/26 Category Marketing Essay Level High school Did you like this example? International Marketing Plan for Londons Ships 1. Executive summary This report presents an inclusive international marketing plan which has been formulated for Londons Ships, operating in the tourism industry of the UK. The marketing plan primarily aims to generate awareness within its target market regarding the products and services offered by the enterprise. Don’t waste time! Our writers will create an original "International Marketing Plan for Londons Ships" essay for you Create order This plan also aims to promote the historic partner museum ships with in the global tourists market. These partner museum ships are members of Londons Ships. This marketing plan is the primary plan formulated for a period of one year. The target market that has been defined by the marketing plan is formed of those people who keep keen interest in the UKs history and heritage and falls within the age bracket of 35 to 65. This target market lives in USA. The marketing plan has been designed upon carrying out an examination of the UK tourism industry. The industry has been influenced by the distressed economic condition and requires expansion with the help of the UK government. It has been further recognised that micro and macro industrial environment has the capability to impact the enterprise and its subsequent performance. The marketing plan identifies the objectives based upon which the marketing strategy and the communication channels have been proposed. This plan also ascer tains the implementation plan with identified responsibilities and time period. Furthermore it has also been postulated that the plan should be persistently monitored and assessed against the performance indicators. The key factor based upon which the plan has been proposed is the consistent monitoring and reviewing of the performance and expected outcomes of the marketing plan so that performance issues can be addressed. 2. Objectives of the enterprise 2.1. To develop and expand the business of the enterprise by means of expanding the market and develop the brand of Londons Ships. 2.2. To propagate the museum ships as esteemed members of Londons Ships as well as the heritage of the UK. 2.3. To amplify the revenues generated by the business by means of accomplishing business sustainability and subsequent expansion. 3. Assessment of the environment of the market (source: Londons Ships corporate website; Business Source Premier, 2009, case study: Londons Ships of Historic Interest Partnership) 3.1. Micro environment: Carrying out the SWOT analysis of the enterprise, it has been assessed that the strengths are representation of the company as the heritage of the UK whereas the member vessels of the enterprise are some of the famous and well known museum ships. The weaknesses of the enterprise are its dependency on the tourism industry of the UK which had directly affected the performance of the enterprise. Londons Ships lacks in adapting to the technological innovation such as e- commerce website that can facilitate the business in increasing its sales and revenues through providing information, knowledge regarding the offered products and services by the enterprise. Additionally an e- commerce business infrastructure can also provide the international tourists to do online booking, which also is the missed opportunity by the company. Thirdly the major weakness has been observed as the uncompetitive website of the company which lags far behind in providing informati on and interaction of the business with its customers and stakeholders. The opportunities that lie ahead of the business are to take advantage of the investments by means of expanding and enhancing the e- marketing and online presence. Secondly with improvements that are expected in the UK economy are also expected to influence the industrial development, hence laying positive impacts on the business growth. The threats to the enterprise are seen in the form of competitive tourism industry of the UK which has the potential of attracting new market entrants who are eager to snatch the opportunities through forming associations with existing companies and increasing their market share. Secondly the other business affiliates such as hotels, car rental service providers etc can also threaten the company through making strategic alliances with the competitors. 3.2. Macro environment: the tourism industry of the UK had got affected by the existing economic turbulence. Therefore t he tourists operators have been under constant scrutiny that whether or not these operators effectively furnish the value for money. The number of tourists visiting the UK has been declined since last nine years (Mintel Oxygen, 2009). Therefore the tourism industry is facing challenges in terms of attracting the tourists due to slow development, lower business revenues and scarcity of competent and skilled people. 3.3. It has been assessed that in order to provide efficient services by the industry, hit mandates persistent investments to be made in the development of people and the products. The tourism industry of the UK demonstrates high potential to survive even in the distressed economic situation nevertheless, significant considerations must be made by the government to promote UK tourism as one of the key economic drivers. The subsequent result of expanding the industry will be job creation within the industry, increased revenues that will be shared by the market and most importantly giving a boost and financial injection to the distressed and recovering UK economy. 4. Identification of the target market The marketing plan primarily aspires to target a single market which is USA market. Upon the effective implementation of this marketing plan, other target markets will be defined and approached. As indicated, the target market falls within age the age bracket of 35 to 65 years. The target market has been assessed to keep a keen interest in exploring the world tourists sites due to their expenditure power. A brief analysis of the USA market has been given below along with the reasons for choosing this market as the target market for the marketing plan: 4.1. PESTEL analysis of USA (USA country profile, Euromonitor International, a, b, c 2010) The political arena of the USA raises concerns due to its involvement and approach towards international politics. Within the USA the expenditure of the government on social security and Medicare contributes towards two- fifth of the spending of the federal government which has been accused of increasing with an unjustifiable rate. Th erefore due to the economic turbulence this funding has been affected which translates into instability of the USA government. The economic condition of the country appears to be distressed. Although currently the GDP seems to be stagnant, however it is expected to grow up to 3.1 per cent by the end of year 2010. The GDP is also expected to grow up to 2.6 per cent by the end of year 2011. The social landscape indicates towards a high living standard inclusive of yearly and even frequent trend of holiday making. The tourism spending has increased by the end of 2009 whereas decline in the inflation rate also indicates towards a promising picture. There has been increasing interest noted by the global tourist industry in the UK tourism industry due to increased efforts made by the local industry in increasing inbound tourism in the UK (Mintel Oxygen, 2009). Out of the most famous tourism attractions in UK are its historical buildings, museums etc. There has been an increase in in bound tourism in the UK, hence attracting the tourists from the USA market has been done because the USA is bigger market with increasing expenditure on tourism. 5. Marketing Objectives The marketing objectives have been drawn on the business objectives of the enterprise as indicated in section 2. These objectives have been set as: 5.1. To obtain a larger market share of the global market and also obtaining a larger share up to five per cent of the USA market in first year of implementation of the marketing plan. 5.2. To develop the relationship with the customers and stakeholders of the enterprise. 5.3. To develop a brand of the enterprise by means of creating an awareness of the enterprise as well as museum vessels. 6. Proposing a marketing strategy (inspired by Bangs, 2002; Chinsall, 1995). The following marketing strategy has been proposed to be adapted by the enterprise so that the defined marketing objectives can be attained: 6.1. Product: The enterprise requires developing its product and branding portfolio by increasing the quality and operational characteristics of the products and services that are being offered to the customers. It is recommended that the developed products and services should be coordinated with the needs and demands of the USA tourists. In addition to the development of the product portfolio the enterprise also requires to provide effective customer services that are designed to gain ultimate customer satisfaction. These efforts should be made in line with the brand development initiatives under taken by the management. Within the same context, introducing products such as green tourism should also be introduced that supports preserving ecology and bio- diversity. The prime objective of the developed product and brand portfolio shoul d be addressing the target market coupled with services such as loyalty scheme, extra mileage scheme, easing out the accessibility for the disabled tourists. 6.2. Price: The adapted pricing strategy of the enterprise should be a combination of competitive and premium pricing strategy. This has been proposed so that the tourists can be capable enough of spending on the tourist products and attractions with varied choices. 6.3. Place: There is an immediate requirement of the development of the e- commerce based infrastructure of the enterprise. It has been therefore suggested that Londons Ships should form strategic alliances with other tower operators to come up with competitive tourists products laden with trade discounts, competitive products etc. The development of e- commerce channel should be in line with brand development as well as creating the brand awareness of the corporation and its products and services. 6.4. Promotion: The enterprise should adapt multiple p romotional channels such as e- marketing, public relations, social networking and so forth. Most importantly the company should concentrate on making a strong and consistent presence of the company as well as expansion of e- commerce website within this regards it has been suggested that the company should make its distinction on major search engines like Yahoo, msn etc. The reason behind doing so is to generate online traffic for the company as well as including provision of shared links in coordination with other e- commerce websites / companies offering similar services and products to the customers. The company can also improve its web presence by means of including familiar key words and by means of paying a specific amount to major search engines so that the web link of Londons Ships can be sponsored and appear with the results of the search engine. This can be made possible through outsourcing a search engine placement company whose job is to generate customer awareness , increase online traffic etc. for the enterprise. Most importantly Londons Ships should adapt to the process of email marketing. An e- mail marketing campaign that is designed for generating revenues as well as retaining customers likely to provide benefits such as higher number of customers visiting the website, increased brand awareness, brand development. Further on email marketing can also benefit the company through giving a cost effective solution that is equally influential in attracting global tourists towards the UK tourism industry. Some of the compatible channels of communication of e- marketing are newsletters, brochures etc. 6.5. In addition to the above recommendations the company should also adapt to the online public relations so that the customers and stakeholders are consistently kept well informed about the company and the brand along with development of the brand in context of supporting global ecology, low carbon economy and green tourism pertaining t o bio diversity. 6.6. Most importantly the company should also strengthen its relationships with its customers and business partners so that the objectives of retaining the customers and obtaining a higher percentage of global market share can be attained. 7. Implementation plan (inspired by Kotler, 2006) Strategy- Implementation plan -Identified responsibilities -Start date-End date. Develop products portfolio and brand of the company along with creating the product and brand awareness: implying marketing and advertising channels along with branding and online public relations actions in order to promote the product portfolio. Creation of the awareness of the company and its brand should be carried out through promotion the marketing massage which is influential enough to successfully attract the customers to the member vessels of the company. Marketing manager, executive and team members September 2010-August 2011. Develop competitive and premium pricing strategy Revisions of the pricing strategy so that the company offers varied prices that cater different social classes with in the identified target market. Competitive prices can be possibly accomplished through cutting down the cost of business. In order to premium price the products, the enterprise should undertake some strategic actions such as making strategic alliances with allied services (other tour operators) so that the customers can be provided with value for their money(family packages, annual passes, fast track access etc.). Marketing manager, operations manager and their team November 2010-March 2011. Develop relationship with the stake holders Develop communication channels so that the customers and stake holders are kept well informed about the developments and activities of the company. Marketing manager, Business manager and his team October 2010-August 2011. 8. The marketing budget The desired marketing budget for this marketing plan has been assessed to be  £ 20,000 for the first year. The desired resources that should be allocated for the implementation process of this plan are human capital, financial budget, and continued support of the management as well as marketing personnel. 9. Monitoring and evaluation The evaluation of the marketing plan should be carried out against the following performance indicators as suggested by Punniyamoorthy and Murali (2008). These indicators are higher number of customers, increased brand awareness, experiencing the anticipated outcomes of marketing activities, successfully implemented competitive and premium prices paid by the customers, improved quality of customer services, higher market share etc. 10. Critical Issues (source: drawn from the case study) Londons Ships is assessed to challenge by the following critical issues which must be addressed prior to the implementation of the marketing plan that has been proposed above: 10.1. A process of consistent monitoring and reviewing should be carried out so that the marketing manager is well aware of the performance evaluation of the plan and can take corrective measures accordingly. 10.2. In addition to the implementation of the marketing plan the company should also concentrate on the development of its e- commerce infrastructure and web site so that the proposed strategies can be effectively implemented. It is also important so that the customers / foreign tourists can draw information and knowledge regarding the company and partner museum ships through the website as well as securing online purchases long before entering into the UK. 10.3. Londons Ships should also adapt to strategic business practices such as development of e- supply chain, forming strategic allianc es with business partners with an ambition of offering tourist packages etc. 10.4. In addition to above issues the management should ensure that the company is well equipped with skilled and competent personnel which is capable enough of coping with the significant changes that the company has been suggested to go through. Therefore sufficient amount of training and development needs to be provided to the people along with learning and identifying the needs and demands of the people. References and Bibliography Adrian, P (2001) Principles of Services Marketing, (3rd edn) McGraw Hill Business Source Premier (2009) ‘Tourism crucial to UK recovery, Caterer and Hotelkeeper, 199:4583 Buttle, F (1996) Relationship Marketing: Theory and Practice, Sage Brassington, F and Pettitt, S (2006) Principles of Marketing, (4th edn), FT Prentice Hall Bangs, D (2002) The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, Or Service (6th edn), Kaplan Publishing Buhalis, D and Costa, C (2006) Tourism Frontiers: Industry, Elsevier/Butterworth Heinemann, Oxford, UK Buhalis, D and Costa, C (2004) Tourism Management Dynamics: Trends, Management and Tools, Elsevier/Butterworth Heinemann, London Cox, E (2001) Diffusion of forecasting principles through books, In J. S. Armstrong (ed.), Principles of Forecasting / J. E. Cox, D.G. Loomis, Boston: Kluwer Academic Publishers,. Choy, L (1995) The quality of tourism employment, Tourism Management, Vol. 16 No. 2, pp. 129-37 Chinsall, P (1995) Strategic Business marketing, (3rd edn) Prentice Hall Chaston, I (2001) e-Marketing Strategy, McGraw-Hill Christopher, M et al. (1993) Relationship Marketing: Bringing Quality, Customer Service and Marketing Together, Butterworth-Heinnemann Clarke et al. (1998) Relationship Marketing, Financial Times Management. Doyle, P (2006) Marketing Management Strategy, (4th edn), FT Prentice Hall Dlabay et al (2005) Intro to Business: Finance, Marketing, Operations, Management, Thomson South-Western Euromonitor International (2010 a) USA: Country Profile 2010, Euromonitor International Euromonitor International (2010 b) Travel and tourism- United Kingdom, Euromonitor International Euromonitor International (2010 c) Travel and tourism- USA, Euromonitor International Edgell, L (1995) â€Å"A barrier-free future for tourism†, Tourism Management, Vol. 16 No. 2, pp. 107-10. Finn, A. and Erdem, T (1995) â€Å"The economic impact of a mega-multi-mall. Estimation issues in the case of West Edmonton Mall†, Tourism Management, Vol. 16 No. 5, pp. 367-73. Gilligan, C et al (2003) ‘Strategic marketing planning, Butterworth-Heinemann Gonzalez, A and Bello, L (2002) ‘The construct â€Å"lifestyle† in market segmentation: The behaviour of tourist consumers, European Journal of Marketing, Vol 36:No 1/2, pp. 51-85 Hollensen, S (2007) Global Marketing, Pearson Education Limited, England Lambin, J (2000) Market-Driven Management, MacMillan Hosuton, B et al. (2002) Business strategy: an introduction, (2nd edn), Butterworth-Heinemann, Oxford Kotler, P (2000) Marketing Management, Millennium Edition, Prentice Hall Kuhn, R (2002) Process-based strategic planning, (2nd edn), Springer Londons Ships corporate website (2010) ‘About us [online] Available from https://londonships.org.uk/Events2.aspx Mintel Oxygen (2009) ‘Inbound Tourism- UK-November 2009, Mintel Oxygen Payne, A et al. (1998) Relationship Marketing for Competitive Advantage: Winning and Keeping Customers, Butterworth-Heinnemann, Porter, M (1985) Competitive advantage: creating and sustaining superior performance, Free Press, New York Ryan, C (1995) â€Å"Tourism courses: a new concern for a new time†, Tourism Management, Vol. 16 No. 3, pp. 97-100. Find out more from UK Essays here: https://www.ukessays.com/services/example-essays/mar keting/international-marketing-plan-londons-ships.php#ixzz3EEh1jQiX

Homestead Act - 2916 Words

I THESIS STATEMENT The Homestead Act of 1862 made surveyed lands obtainable to homesteaders. The act stated that men and women over the age of 21, unmarried women who were head of households and married men under the age of 21, who did not own over 160 acres of land anywhere, were citizens or intended on becoming citizens of the United States, were eligible to homestead. This paper will show how the Homestead Act came to be enacted, who the homesteaders were and the effects of the Homestead Act on the pioneers. II WHAT EVENTS LEAD TO THE HOMESTEAD ACT? The distribution of Government lands had been an issue since the Revolutionary War. Early methods for allocating unsettled land outside the original 13 colonies were chaotic.†¦show more content†¦With the secession of the Southern states from the Union and the removal of the slavery issue, finally in 1862, the Homestead Act was passed and signed by President Abraham Lincoln. The new law established a three-fold homestead acquisition process: filing an application, improving the land, and filing for deed of title. Any U.S. citizen, or intended citizen, who had never borne arms against the U.S. Government could file an application and lay claim to 160 acres of surveyed Government land. For the next 5 years, the homesteader had to live on the land and improve it by building a 12 by 14 dwelling and growing crops. After 5 years, the homesteader could file for his patent (or deed of title) by submitting proof of residency and the required improvements to a local land office . Local land offices forwarded the paperwork to the General Land Office in Washington, DC, along with a final certificate of eligibility. The case file was examined, and valid claims were granted patent to the land free and clear, except for a small registration fee. 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Page Bank Technology Of Google Inc Samples †MyAssignmenthelp.com

Question: Discuss about the Page Bank Technology Of Google Inc. Answer: Introduction In the year 1996, Sergey Brin and Larry Page established Google Inc, who were computer science students. They introduced Page Bank technology, which is being used for evaluating a relevant website. It has been identified in this study that specific search engine will be very in order to get right and better outcome compared to the recent search engines. Therefore, this can be said that using the concept of better outcome, the search engine was founded in 1997 and in the year 1998, the company was incorporated. The name Google has come from the word Googol, it means number one with 100 zeros (Nowlan, 2017). Structure of the company It has been identified that the company maintains its rapid growth as well as it also maintains its small business culture. The idea of Googleplex was to assist and nurture the entire innovation and collegiality environment. This also assists an extracurricular and work out room for maintaining healthy atmosphere (Lee, 2014). In the company, different sophisticated tools of computers have been established on the doors, which are made by wood, latterly sawhorses supported these. In order to motivate the employees, the company has taken initiatives like organizing hockey as well as organizing staff meetings week in order to analyze their situation. Present business model If the present business model of the company will be analyzed, this will be identified that large amount of business revenue of the company comes from promotional activities through the search engine. Through the specific search engine different programs like AdSense has been introduced, because this ads are being placed in different websites. In the current business model, it has been promoted the search engine, which has taken no. 1 position in the market. This search engines has helped the organization to be synonymous (Taylor Joudrey, 2017). The company also maintains routine lives rather than searching on the internet. Another way, this can be said that the company has introduced its effective business plan by bringing innovation in its products, which has helped the company to maintain its position in the global market. Services and products Here the study has identified few products, which is going to be launched by Google News aggregator Email Internet search engine Cloud computing for the companies Websites for listening music and watching videos Cloud storage for customers and business organizations Web browsing Calendar Tablet and smart phone operating applications Internet services Desktops and laptops Thermostat Markets Google has owned near about 60% total internet based searched. As the study has already discussed that the company has large numbers of application and products, therefore, this can be easily assumed that the market base is huge. As stated by Taylor Joudrey (2017) people all over the world are targeted by the company. Therefore, this can be said that the business strategy of the company is not limited in a location or group of people. This has created major challenge for the company in order to get return from the market by using competitive advantages. Entrepreneurial analysis Assessment of overall corporate strategy and vision of the company The company has established its strong brand image in the business industry with its innovation and exclusive products. Using the search engine, the company gets the chance to achieve specific vision of the market (Ryan, 2016). The main strategy of the company is to rule in the universal business industry as well as get the accessibility in global business industry. The company for maintaining its leadership quality in the market has introduced different innovative strategies. Selecting vision is very important for the company in order to achieve its ultimate goals and objectives. The company efficiently provides access for getting the information by one click. the company focus of displaying directly to the vision statement. Here the company named Google focuses on the three important variables. Those variables are accessibility, one click and worlds information. Based on Entrepreneurial state of mind evaluation of management team In the initial stage, the company focuses on setting its goals and objectives without making any compromise. In the case of Google, it shares its data to the customers directly by maintain few coding principles. Those coding principles are considered as Nine innovation principles (Villa-Real, 2014). By executing important parts of Google coding principles, the company gets the chance to take wise decision by using its innovative strategies. On the other hand, this has been mentioned that the by launching new products in the market the company forecasts its innovation and modern strategies. Here the study has shed light on the Nine principles of innovation introduced by Google:- Innovation should be accepted bravely There should not be any types of cultural barriers so that technology can be flourished The company should be aware about its mission. The innovative idea should be accessed from any place Iterate and ship 20% time This is important for the company to think about 10x not 10% The aim of the company should be dependent on thee customers The company should be always prepare for accepting both success and failure. Strategy for Innovation and Entrepreneurship It is the strategy of Google is to change its vision and mission statement by maintaining its various products and it related offers in the market. The company is recently providing new products such as Google Fiber and Google Grass by maintaining its mission and vision. Hence, this should show the diversified products of the company. On the other hand, this can be said that through the vision statement upcoming condition of the company is being considered making diversified business in the current situation. Key values and culture of the organization The founders of the company established unique cultural environment in the organization. Here the culture of the company depends on the creativity, informality and innovation (Belo, Mota Fernandes, 2016). This culture of the company is being analyzed through artifacts of the company. In order to provide comfort to the employees, the company has introduced fun place in the office, for making friendly and cheerful atmosphere in the organization. On the other hand, the company has introduced various rewards and benefit offers to the employees to motivate them in their work. Conclusion and recommendation After analyzing the entire study, this can be recommended that the company needs to recruit more experienced employees for providing standard academic outcome to maintain ideal culture in the workplace. As the experienced employees have faced different experience regarding different culture from their previous companies, therefore, they will be able to maintain good culture in the workplace. They will also play a major part in order to increase the productivity of the company. Explicit and tacit information is needed to be acquired in the workplace. There are many employees in Google, who have strong academic record and good knowledge of explicit. However, it has been identified that experienced people can reduce the issue regarding lack of tacit knowledge. References Belo, O., Mota, G., Fernandes, J. (2016). A Signature Based Method for Fraud DetectionFraud detection on E-CommerceE-commerce Scenarios. InAnalysis of Large and Complex Data(pp. 531-543). Springer, Cham. Lee, Y. F. L. (2014). When Google Meets Xiaomi: comparative case study in western and eastern corporate management.Journal of International Technology and Information Management,23(3), 5. Nowlan, R. A. (2017). Large and Small. InMasters of Mathematics(pp. 217-225). SensePublishers, Rotterdam. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Taylor, A. G., Joudrey, D. N. (2017).The organization of information. ABC-CLIO. Villa-Real, A. E. C. (2014).U.S. Patent No. 8,831,677. Washington, DC: U.S. Patent and Trademark Office.

Militarization Of The U.S. Mexico Broder Essays -

Militarization Of The U.S. Mexico Broder Militarization of the U.S. ? Mexico Border By Joan J. Jaimes June 22, 2000 Corranle, all? viene la migra!?, translated into English, this means ?Run, there comes immigration!? This is what illegal immigrants shout everyday when they are about to cross the Rio Grande in search for better lives. Unfortunately, not many get through alive because of the militarization that has developed on the U.S. border with Mexico. Operation Rio Grande continues a process put in motion over a century ago by the Treaty of Guadalupe-Hidalgo. It tries to erase the reality of a social geographical order that defies neat national divisions and impose a narrow notion of citizenship on people on both sides of the international boundary. In the process, the U.S., like all countries to varying degrees, elevates national citizenship to a position of primacy and lessens the inherent humanity of those on the wrong side of the social and territorial boundaries. Operation Rio Grande, launched in August 1997, in Brownsville, Texas, was a special multi-year operation designed to gain and maintain control of specific border areas through a combination of new technology and additional staffing. At the start of the operation, 69 Border Patrol agents were detailed to Brownsville to intensify existing enforcement effort. In September of that same year, the Border Patrol deployed special response teams to those ports-of-entry where increased numbers of fraudulent entry was expected. In the Fiscal Year of 1998, 260 new Border Patrol agents were added to the McAllen Sector and 205 to the Laredo Sector. An important feature of Operation Rio Grande has been the integration of a broad range of INS enforcement operations. Studies show that the crime rate in Brownsville alone dropped by more than 20% in 1998. (U.S. INS) The origins of the U.S. Mexico boundary are to be found in the imperial competition between Spain, France, and Britain for possessions in North America. Lack of agreement between the three imperial powers over the location of the boundaries separating their territories in North America led to disagreement between Mexico and an expansionist U.S. After Mexico gained its independence in 1821, many U.S. leaders argued for taking part or all of Mexico's territory. Numerous prominent U.S. politicians, driven by the ideology of Manifest Destiny, considered taking Mexico ?a divine right.? (Acuna, 1988) As tensions mounted between the U.S. and Mexico over Texas, the U.S. deliberately provoked Mexico by sending troops into territory claimed by Mexico in early 1846. Battles between U.S. and Mexican troops ensued, quickly resulting in full-scale war. The war raged on for two years, largely in favor of the U.S., and ended with the U.S. taking over Mexico City. On February 2, 1848, the Treaty of Guadalupe-Hidalgo was signed, and Mexico was forced to cede half of its territory to the U.S. Under the treaty's terms, the U.S. annexed a territory equivalent in size to that of Western Europe, and absorbed 100,000 Mexican citizens and 200,000 Native Americans living in the territory. (Herzog, 1990) The decades following the imposition of the new U.S. ? Mexico boundary saw widespread violence as U.S. authorities and non-State actors established their dominance. The Mexican Revolution and the accompanying socio-political turmoil between 1910, and 1920, caused great concern for U.S. authorities. Tension along the boundary with Mexico quickly subsided thereafter. (Griswold, 1990) Pacification did not mean control by the U.S. Migration between the U.S. and Mexico long preceded the imposition of the modern day boundary. Mexican migration to the U.S. was not really significant in scale or in geographical extent until the 20th Century. In 1942, the Bracero (Bra-zeh-roh) Program was implemented. It was a contract labor program in response to labor shortages brought about by the U.S. entry into World War II. (The Bracero Program, 1996) Furthermore, the INS practice of legalizing unauthorized migrants and turning them into braceros, or ?drying out the wetbacks,' increased unauthorized immigration from Mexico as the news spread that the easiest manner to obtain a bracero contract was to enter the U.S. illegally. When the U.S. Congress officially ended the program in 1964, the previously legal migratory flow simply went underground. As the 1970's approached, calls to enhance enforcement along the U.S. and Mexico boundary increased significantly. (The Bracero

The Battle of Khe Sanh in the Vietnam War

The Battle of Khe Sanh in the Vietnam War The Siege of Khe Sanh occurred during the Vietnam War.  The fighting around Khe Sanh began January 21,  1968,  and concluded  around  April 8, 1968. Armies and Commanders Allies: General William WestmorelandColonel David LowndsApprox. 6,000 men North Vietnamese: Vo Nguyen GiapTran Quy HaiApprox. 20,000-30,000 men Battle of Khe Sanh Overview In the summer of 1967, American commanders learned of a build-up of Peoples Army of North Vietnam (PAVN) forces in the area around Khe Sanh in northwest South Vietnam. Responding to this, the Khe Sanh Combat Base (KSCB), located on a plateau in a valley of the same name, was reinforced by elements of the 26th Marine Regiment under Colonel David E. Lownds. Also, outposts on the surrounding hills were occupied by American forces. While KSCB possessed an airstrip, its overland supply route was over the dilapidated Route 9, which led back to the coast. That fall, a supply convoy was ambushed by PAVN forces on Route 9. This was the last overland attempt to resupply Khe Sanh until the following April. Through December, PAVN troops were spotted in the area, but there was little fighting. With the increase in enemy activity, a decision was needed regarding whether to further reinforce Khe Sanh or abandon the position. Assessing the situation, General William Westmoreland elected to increase the troop levels at KSCB. Though he was supported by the commander of the III Marine Amphibious Force, Lieutenant General Robert E. Cushman, many Marine officers disagreed with Westmorelands decision. Many believed that Khe Sanh was not necessary to the ongoing operations. In late December/early January, intelligence reported the arrival of the 325th, 324th, and 320th PAVN divisions within striking distance of KSCB. In response, additional Marines were moved to the base. On January 20, the PAVN defector alerted Lownds that an attack was imminent. At 12:30 a.m. on the 21st, Hill 861 was attacked by about 300 PAVN troops and KSCB was heavily shelled. While the attack was repulsed, the PAVN soldiers did manage to breach the Marine defenses. The attack also revealed the arrival of the 304th PAVN division in the area. To clear their flank, PAVN forces attacked and overran Laotian troops at Ban Houei Sane on January 23, forcing the survivors to flee to the U.S. Special Forces camp at Lang Vei. During this time, KSCB received its last reinforcements: additional Marines and the 37th Army of the Republic of Vietnam Ranger Battalion. Enduring several heavy bombardments, the defenders at Khe Sanh learned on January 29 that there would be no truce for the upcoming Tet holiday. To support the defense of the base, which had been dubbed Operation Scotland, Westmoreland initiated Operation Niagara. This action called for the massive application of aerial firepower. Utilizing a variety of advanced sensors and forward air controllers, American aircraft began pounding PAVN positions around Khe Sanh. When the Tet Offensive commenced on January 30, the fighting around KSCB quieted. Fighting in the area resumed on February 7, when the camp at Lang Vei was overrun. Fleeing from the scene, Special Forces units made their way to Khe Sanh. Unable to resupply KSCB by land, American forces delivered needed materials by air, dodging an intense gauntlet of PAVN anti-aircraft fire. Ultimately, tactics such as the Super Gaggle (which involved the use of A-4 Skyhawk fighters to suppress ground fire) allowed helicopters to resupply the hilltop outposts while drops from C-130s delivered goods to the main base. On the same night that Lang Vei was attacked, PAVN troops assaulted an observation post at KSCB. In the last week of February, fighting intensified when a Marine patrol was ambushed and several attacks were launched against the 37th ARVNs lines. In March, intelligence began noticing an exodus of PAVN units from the vicinity of Khe Sanh. Despite this, shelling continued and the bases ammunition dump detonated for the second time during the campaign. Pressing out from KSCB, Marine patrols engaged the enemy on March 30. The next day, Operation Scotland was ended. Operational control of the area turned over to the 1st Air Cavalry Division for the execution of Operation Pegasus. Designed to break the siege of Keh Sanh, Operation Pegasus called for elements of the 1st and 3rd Marine Regiments to attack up Route 9 towards Khe Sanh. Meanwhile, the 1st Air Cavalry moved by helicopter to seize key terrain features along the line of advance. As the Marines advanced, engineers worked to repair the road. This plan infuriated the Marines at KSCB, as they did not believe they needed to be rescued. Jumping off on April 1, Pegasus met little resistance as American forces moved west. The first major engagement occurred on April 6, when a day-long battle was waged against a PAVN blocking force. Fighting largely concluded with a three-day fight near Khe Sanh village. Troops linked up with the Marines at KSCB on April 8. Three days later, Route 9 was declared open. Aftermath Lasting 77 days, the siege of Khe Sanh saw American and South Vietnamese forces suffer. In the end, there were 703 killed, 2,642 wounded, and 7 missing. PAVN losses are not known with accuracy but are estimated at between 10,000 to 15,000 dead and wounded. Following the battle, Lownds men were relieved and Westmoreland ordered the base occupied until he left Vietnam in June. His successor, General Creighton Abrams, did not believe that retaining Khe Sanh was necessary. He ordered the base destroyed and abandoned later that month. This decision earned the ire of the American press, who questioned why Khe Sanh had to be defended in January but was no longer needed in July. Abrams response was that the then-current military situation no longer dictated that it be held. To this day, it is unclear whether PAVN leadership in Hanoi intended to fight a decisive battle at Khe Sanh, or if operations in the area were meant to distract Westmoreland in the weeks before the Tet Offensive. Sources: Brush, Peter. Battle of Khe Sanh: Recounting the Battles Casualties. HistoryNet, June 26, 2007. Unknown. The Siege at Khe Sanh. PBS.

Collection of Quotations about Courage

Collection of Quotations about Courage A courageous person is one who stands tall in times of adversity, someone who follows his or her convictions despite difficult odds. You need a great deal of courage to reattempt a task after initial failure. Sometimes it can help to hear the words of other people who have gone through crises and been successful at overcoming obstacles. When problems loom large, reading some of these quotes of courage can give you renewed hope and a fresh perspective. Quotes About Courage from Athletes There may be people that have more talent than you, but theres no excuse for anyone to work harder than you do. - Derek Jeter, retired New York Yankees shortstop who won five World Series titles with the team.   It isnt the mountains ahead to climb that wear you out; its the pebble in your shoe. - Muhammad Ali, heavyweight champion boxer who defied racism and other obstacles.   Courage Quotes from Politicians Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.- Winston Churchill It is only through labor and painful effort, by grim energy and resolute courage, that we move on to better things.- President Theodore Roosevelt Efforts and courage are not enough without purpose and direction.- President  John F. KennedyYou gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do. - Eleanor Roosevelt, First Lady to President Fraklin Delano Roosevelt. I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.-   Nelson Mandela There are no easy answers, but there are simple answers. We must have the courage to do what we know is morally right.   - Ronald Reagan Quotes about Courage from Writers History, despite its wrenching pain, cannot be unlived, but if faced with courage, need not be lived again.   -   Maya Angelou, American writer and poet who overcame a difficult childhood.   Life shrinks or expands in proportion to ones courage.   - Anais Nin It takes a lot of courage to show your dreams to someone else.  - Erma Bombeck, American writer and humorist.It is a blessed thing that in every age someone has had enough individuality and courage to stand by his own convictions.- Robert G. Ingersoll, Civil War veteran and orator Anonymous Quotes About Courage Sometimes, the most inspiring thoughts come from people whose names and identities have been lost to history. That doesnt make the sentiments any less compelling. Here are a few anonymous quotes about courage.   Courage is not defined by those who fought and did not fall, but by those who fought, fell and rose again.Each time we face our fear, we gain strength, courage, and confidence in the doing. True courage is not the absence of fear but the willingness to proceed in spite of it.

Leadership and Strategic Management Essay Example | Topics and Well Written Essays - 1250 words

Leadership and Strategic Management - Essay Example Organized management and actions have existed for centauries. Management has undergone, in the past several years more so in the last centaury, methodical investigation, acceptance as a formal discipline of study and attained a common body of knowledge (Robbins & Coulter, 2005). Among the early contributors to contemporary management practices are Henry Fayol and Max Weber who are credited for developing general administrative theories. Their works centered on managers’ roles and what comprised good management practice (Robbins & Coulter, 2005). Current concepts about a managers’ role have evolved from Henry Fayol’s fourteen principals of management. Max Weber’s bureaucracy model was aimed at removing inefficiencies, patronage and ambiguity that characterized most businesses. Most components of his bureaucracy model are still inherent in big organizations to date. The universal point of ideas offered by Fayol, Weber and Taylor were majored on increased eff iciency. Thus the application of scientific management principles resulted in increased productivity of managers and the organizations as a whole (Jones & George, 2011). Leadership has been proven to have a direct cause and effect connection on organizations and their eventual success. Thus leaders have been tasked with shaping organizational strategies including its execution and efficiency (Northouse, 2007). Leaders therefore determine the culture, values, employee motivation and change tolerance within their institutions. With the on set of financial crisis, businesses have attracted keen analysis from shareholders and the general public. This has reinforced the concept of strategic management and a review of current leadership styles. Strategic management, popularized in the 1980s, is a term that covers business-wide strategy formulation, implementation and evaluation (Sadler, 2003). This usually is dependent on the leadership of an enterprise. The concept of strategic management has become important to the success or failure of enterprises, more so now that business environment require quick analysis, monitoring and precise interpretations of th eir surroundings. Though, it must be noted that not all enterprises that embrace this concept are safe from failures. One of the major reasons for failures in strategic management is poor direction from management and poor planning that strategic management is widely believed to have evolved from (Sadler, 2003). While implementing strategic management, leaders will usually be faced with the problem of change management. Change management is the planned approach to transitioning organizations from present state to a desired future state (Jones & George, 2011). Its aim is to help employees embrace and accept change in their present business environment. There are a number of beneficial reasons why an organization leadership will want to adopt change management. These include; increasing efficiency, increasing cohesiveness among employees so as to deliver objectives in a strong team, and also helps to gain a good understanding of what type of change is impending. This will usually help in smooth change transition more so touching on

Managing Human Capital at Barclays Bank Essay Example | Topics and Well Written Essays - 3000 words

Managing Human Capital at Barclays Bank - Essay Example Like any other corporation, Barclays also treat its human resource as the most valuable assets and the only active element to activate other elements such as machinery and equipments, which are otherwise, remain dead. However, unless the costs associated with the people management and maintenance is critically evaluated in the light of its probable benefits, the entire efforts will be a waste. Considering the employee initial cost and annual expenditure for hiring and training, it can be presumed that a huge amount has been incurred every year at Barclays. From all stakeholders’ point of view, it can be said that this is not a good sign of success. Rather, it is an indication that the company unnecessarily invest in hiring and maintaining people in the organization and is likely to incur huge loss unless all the employees are retained in the organization. Today’s employees have the tendency to switch over from job to another within no time. This causes further increase in the employee maintenance cost as the organization is required to fill the gap on account of such movement. The most possible solution for this kind of unnecessary increase in the employee cost is that hire only those people whose services are unavoidable to the organization. Also make sure that newly joined are likely to be maintained in the firm at least for three years. It has been mentioned in the report that the pension cost has been on the increase and this can be reduced, if proper care is taken while fixing the compensation plan.

Three arguments Essay Example for Free

Three arguments Essay Word critical argument analysis essay, focuses on three professional essays and how these authors construct their arguments using opinion and evidence. There are many different ways in which authors can construct their arguments. In the highly controversial topic of legalizing marijuana I found three very different styles of arguments in which the authors backed up their opinions with facts. In my reading of these arguments each writer had there own style. The first essay by Stephen B. Duke, Cannabis Captiva Freeing the World from Marijuana Prohibition, the second Medical marijuana laws in 50 states: Investigating the relationship between state legalization of medical marijuana and marijuana use, abuse and dependence, and the third Poll: Nationwide Marijuana Legalization Inevitable, each essay had a different way in proving there arguments. The authors all used the same tactics in persuading the audience. Arguing why marijuana should be legalized. In the first Essay written by Stephen B. Duke, Cannabis Captiva Freeing the World from Marijuana Prohibition, the author provides you with historical facts to back up his argument. He starts with how marijuana was used daily in certain cultures and goes through time showing that government abolishment is impossible. He states that government regulating the drug is possible specifically if the ban is lifted. In this argument it shows that the abolishment of alcohol only brought violence, crime and criminal organizations. In this essay it states that in the United States, large criminal organizations maintained by violence and bribery increasingly control the networks that distribute marijuana. By ultimately legalizing alcohol the government could control who it was sold to and the consumer could also rely on the quality of the liquor. By comparing marijuana with alcohol he argued that by abolishing marijuana only causes more problems and creates no way of containment. If marijuana was legalized the government could create sanctions and put control in there hands, creating no need for organized crime. The author used facts in history to support his argument. In this essay, Medical marijuana laws in 50 states: Investigating the relationship between state legalization of medical marijuana and marijuana use, abuse and dependence, the authors took a survey taken by individuals who lived in states where marijuana was legal and residents of states where marijuana was illegal. Cerda (2011)† We combined abuse and dependence into one outcome, since empirical findings indicate that it better captures the underlying prevalence of cannabis use disorders than dependence or abuse alone. While substance use disorders were originally conceived as a bi-axial syndrome with dependence capturing more physiologic dimensions of addiction and abuse capturing more behavioral consequences, there is now substantial evidence to indicate that abuse and dependence criteria, including cannabis use disorder criteria, represent a uni-dimensional construct† (para. 10). In this argumentative essay the writer takes the results of the survey and concludes that there is a strong relationship between use, abuse and dependence in states that have made marijuana legal. This argument shows that by keeping it illegal there are less people who use, abuse and become dependent on it. The author used a survey in which took results of states where marijuana was legal and where marijuana was illegal to support his argument. In the article, Poll: Nationwide Marijuana Legalization Inevitable, the author doesn’t argue a side either for or against marijuana. This article gives the results of a survey taken nationwide regarding marijuana. According to Kwtx (2014) ‘The telephone survey found that 75 percent of respondents — including majorities of both supporters and opponents of legal marijuana— think that the sale and use of pot eventually will be legal nationwide.†(para. 4) In conclusion he states that the results reflect nationwide marijuana legalization is inevitable. Without picking a side he concluded a survey of what people think will happen in the future either for or against its legalization. Although the poll didn’t reflect the fact that full legalization of marijuana is or isn’t wanted it shows you three fourths of a majority think it is inevitable that it will be legalized. This author used a survey without having an argument to support his article. Reference Duke, S. B. (2010). Cannabis captiva: Freeing the world from marijuana prohibition. Georgetown Journal of International Affairs, 11(2), 83-90. Retrieved from http://search.proquest.com/docview/910990356?accountid=458 Cerda, m. (2011). Science direct. Retrieved from http://www.sciencedirect.com.ezproxy.apollolibrary.com/science/article/pii/S0376871611002742 KWTX. (2014). Retrieved from http://www.kwtx.com/centraltexasvotes/home/headlines/PollLegalization-Of-Pot-Nationwide-Is-Inevitable-253584841.html

Like Water For Chocolate - Movie versus Book Essay -- essays research

Like Water For Chocolate â€Å"Like Water for Chocolate† by Laura Esquivel, is a beautiful romantic tale of an impossible passionate love during the revolution in Mexico. The romance is followed by the sweet aroma of kitchen secrets and cooking, with a lot of imagination and creativity. The story is that of Tita De La Garza, the youngest of all daughters in Mama Elena’s house. According to the family tradition she is to watch after her mother till the day she does, and therefore cannot marry any men. Tita finds her comfort in cooking, and soon the kitchen becomes her world, affecting every emotion she experiences to the people who taste her food. Esquivel tells Titas story as she grows to be a mature, blooming women who eventually rebels against her mother, finds her true identity and reunites with her long lost love Pedro. The book became a huge success and was made to a movie directed by Alfonso Arau. Although they both share many similarities, I also found many distinct differences. The mov ie lost an integral part of the book, the sensual aspect of the cooking and love. The story begins with Titas birth prematurely when Mama Elena was chopping onions. Tita grows up with Nacha the most dominant figure in her life, and follows Mama Elenas routine of cooking, cleaning and sewing. At every incident she can, Mama Elena criticizes Tita and even beats her if she tries to speak up. One day Tita tells her mother that Pedro wants to come and ask for her hand, but according to the family tradition she cannot marry because she is the youngest daughter. Mama Elena tells Pedro he can marry Rosaura- one of her older daughters, and Pedro agrees to the arrangement just to be closer to his true love- Tita. Preparing food for the wedding Ti... ...d coloring of certain images. The novel, however, puts much greater emphasis on the imagination and creativity, and on the main character Tita. The novel really makes the reader feel Titas pain and grow with her as she discovers her freedom, whereas the movie failed to achieve this. Moreover, the movie tends to ignore the significant of 3 integral motifs, cooking, tears and sensuality. Both book and movie capture good moments and ideas of Esquivel. I would say the book was more entertaining and memorable for me. The novel never rests or drags on, and although it evolves around many tragedies a dying love and lovers, in the end you truly feel happy for the way things turn to be. So does the movie, the end of it is very powerful, I might have not got attached to its characters but I fell in love with the magical fairy tale and romance of Like Water For Chocolate.

Historian’s Wizard of Oz Review Essay

the movie `wizard of oz`, the strengths and weaknesses of each document, the major differences between the documents, and feedback on any links to present day political and economic issues. Investigate the authors background. Introduction The Historian’s Wizard Of Oz, first published in 1900, made ripples in the literary world and its writer L. Frank Baum shoot to eminence, and the result was so many of the sequels. When MGM, in 1939, decided to convert this hit into movie version, many of the adaptations of Wizard of Oz had been appeared on stage. Although the film did not cause swell at the box office sales in the beginning, but made waves, as people become conscious to its hidden meaning, years following its initial release. â€Å"Its status as an American classic owes more to television, as The Wizard of Oz became an annual television event in the 1950s and 1960s. The universal quality of the story and the warmth of the film made it appealing to people of all ages. Who would’ve thought that The Wizard of Oz contained hidden meanings†?1 Critics and observers has been interpreted this mega hit in different ways for more than a century now. And it is Henry Littlefield, a high school teacher; presented the most illustrious interpretation of The Wizard of Oz. it is a fact that Baum had been very much involved in active politics in the last decades of 1800s.But, Baum never made claim at any stage that that the story, in its contents, was an allegory for politics. â€Å"Baum’s story corresponded to the issues and figures in American politics at the end of the 19th century. Littlefield found that he could use The Wizard of Oz to teach history to his students, as the story functioned well as an allegory to the Populist movement and the 1896 presidential election†. 2 Populism, the Key Issues of 1896 and Impact on Culture More than 50 translations has been made in various languages of East and West of The Wizard of Oz so far. Even, due to its popularity, different countries adapted in a way to match the corrosponding conditions of the local culture. For instance, â€Å"in some countries where the Hindu religion is practiced, abridged versions of the book were published in which, for religious reasons, the Tin Woodsman was replaced with a snake†. 1 When Henry Littlefield article was published in American Quarterly then people began to realize that The Wizard of Oz was a â€Å"parable on Populism,† a prototype of a rural political awakening in the last decades of 1800. The Populist Party of late 19th century mobilized the Farmers’ Alliances to its advantage. â€Å"Farmers faced considerable economic hardship and they believed that monetary policy was determined by eastern bankers and industrial interests. The Farmers’ Alliances wanted greater government regulation of railroads, tax reform and the free coinage of silver to increase the money supply†. 3 Wizard of the Oz made great impression on American, Russian, and other European countries. â€Å"A mere sampling of the breadth in which it is referenced might include Futurama (which parodied it in an episode), The Cinnamon Bear (a 1938 radio serial), RahXephon (a 2002 Japanese animated television show), Zardoz (a 1974 Sean Connery movie), Wizard and Glass (a 1997 Stephen King fantasy/Western novel), and the science fiction literature of Robert Heinlein†. 4 The Wizard of Oz: the movie: the Ups and Downs Although Baum produced the â€Å"Oz† film series in 1908 and 1914 but the most famous adaptation is the 1939 film, The Wizard of Oz, featuring Judy Garland as Dorothy. Francis MacDonell argues that the movie is an allegory of New Deal, Franklin D. Roosevelt’s program of social welfare to combat the widespread hardship of the Great Depression in the 1930s. The man primarily responsible for injecting this political message into the film was lyricist E.Y. â€Å"Yip† Harburg, who was a socialist and supporter of Roosevelt’s policies. Harburg had written the lyrics to â€Å"Brother Can You Spare a Dime?† which served as an apt anthem for the Great Depression. 5 The movie is magical and creative, its pluses is as MacDonnell described, The Wizard of Oz, †¦is a brightly-colored, visually bold, rapidly paced extravaganza, full of gaudy sets, outlandish costumes, and way-over-the-top acting.6 But, some of the scenes were insipid (the ridiculous conclusion of the poppy field sequence) or misplaced (the Cowardly Lion’s song, which occurs at perhaps the least appropriate moment). 5 A look into Frank Baum’s Life and His Political Ambitions L Frank Baum was born on 15 May 1856 in Chittennnango, New York. His earlier interest in the newspapers and magazines but when he entered in his 20s he started taking interest in theaters and operas. His mother was one of the leading champions of the Women’s Rights Movements. He shoot to eminence when he teamed up with Maxfield Parrish, the illustrator, and wrote his first book Mother Goose in Prose, afterwards he together with illustrator William Wallace he published Father Goose, His Book. Both books had drawn huge attention from the children. Nobody can say with surety that Frank Baum really preplanned to produce a work that was so much critical of the monetary aspects of the 1896 election. â€Å"Yet it is not too much of a stretch to interpret the imagery of the story in this light. Of all the fantasy characters Baum could have created to accompany Dorothy on her journey, he chose characters that evoked so strongly the occupations of ordinary people in the late-19th century—farmers and industrial workers. Lawrence Swaim suggests that Baum â€Å"may not have been conscious of [the political significance of the Oz imagery], which would explain why the political references in Baum’s books pop up in such a surrealistic way.†1 It is surprising none of the Baum biographers identified that if Baum had any political intention to write The Wonderful Wizard of Oz. â€Å"If Baum had been a Populist supporter, the imagery in The Wonderful Wizard of Oz suggests that Baum had lost his zeal for the Populist movement.† 1 Endnotes 1. Ranjit S. Dighe, The Historian’s Wizard of Oz: Reading L. Frank Baum’s Classic as a Political and Monetary Allegory (Westport, CT: Praeger, 2002) 2. Richard Jensen, The Winning of the Midwest: Social and Political Conflict, 1885-1896 (Chicago: University of Chicago Press, 1971) 3. Martin Gardner and Russell B. Nye, eds., The Wizard of Oz and Who He Was (East Lansing: Michigan State University Press, 1994) 4. William Leach, Land of Desire: Merchants, Power, and the Rise of a New American Culture, (New York: Vintage Books, 1993) 5. Lynette Carpenter, â€Å"‘There’s No Place Like Home’: The Wizard of Oz and American Isolationism,† Film and History 15 (May, 1985), pp. 37-45 6. Francis MacDonnell, â€Å"‘The Emerald City Was the New Deal’: E.Y. Harburg and The Wonderful Wizard of Oz,† Journal of American Culture (13 (Winter 1990), pp. 71-75.

Brand Personality

Consumer Behaviour Brand Personality: Red Bull Red bull has become one of the largest most profitable companies on the planet. One might ask how an energy drink company could become so big. The answer to that question is through an effective brand personality. Red bull began as a company in Thailand, and once entrepreneurs realized the potential opportunity it exploded. As of recently, Red Bull has gotten its name into just about every sport there is.Their niche is extreme sports and events but they also are involved in traditional team sports as well. To give a general sense of just how wide spread their reach is, we will take a look at just some of the sports and events they sponsor. The list is as follows: * New York Red Bull * MLS soccer team * Red Bull Crushed Ice: * Downhill ice skating race * Red Bull Racing: * Formula One racing * Red Bull’s â€Å"McConkey† Documentary: * Famous Skier/Base Jumper Documentary * Red Bull Rampage Utah Mountain biking competition * Red Bull Winch Sessions * Abstract Wakeboarding and snowboarding locations * Red Bull Art of Motion * Freerunning competition * Red Bull Stratos * Felix Baumgartner’s record breaking jump from 128,000 feet * Travis Rice’s: The Art of Flight * Snowboard documentary funded by Red Bull This list goes on. Just by these few examples there’s no question that Red Bull has developed a world famous brand personality, for being the leader in sports innovations.They have continually pushed the envelope when it comes to extreme activities. Using Felix Baumgartner’s jump as a primary example, Red Bull, not NASA, sent a man 128K feet to test the possibility of a human entering the atmosphere. Felix’s jump set records including highest (128K feet) and fastest (1342km/h – breaking the sound barrier) free fall ever. This recent event portrays Red Bull’s personality perfectly and just how creative and innovative they are becoming with regards to their sponsorships. Brand Personality Consumer Behaviour Brand Personality: Red Bull Red bull has become one of the largest most profitable companies on the planet. One might ask how an energy drink company could become so big. The answer to that question is through an effective brand personality. Red bull began as a company in Thailand, and once entrepreneurs realized the potential opportunity it exploded. As of recently, Red Bull has gotten its name into just about every sport there is.Their niche is extreme sports and events but they also are involved in traditional team sports as well. To give a general sense of just how wide spread their reach is, we will take a look at just some of the sports and events they sponsor. The list is as follows: * New York Red Bull * MLS soccer team * Red Bull Crushed Ice: * Downhill ice skating race * Red Bull Racing: * Formula One racing * Red Bull’s â€Å"McConkey† Documentary: * Famous Skier/Base Jumper Documentary * Red Bull Rampage Utah Mountain biking competition * Red Bull Winch Sessions * Abstract Wakeboarding and snowboarding locations * Red Bull Art of Motion * Freerunning competition * Red Bull Stratos * Felix Baumgartner’s record breaking jump from 128,000 feet * Travis Rice’s: The Art of Flight * Snowboard documentary funded by Red Bull This list goes on. Just by these few examples there’s no question that Red Bull has developed a world famous brand personality, for being the leader in sports innovations.They have continually pushed the envelope when it comes to extreme activities. Using Felix Baumgartner’s jump as a primary example, Red Bull, not NASA, sent a man 128K feet to test the possibility of a human entering the atmosphere. Felix’s jump set records including highest (128K feet) and fastest (1342km/h – breaking the sound barrier) free fall ever. This recent event portrays Red Bull’s personality perfectly and just how creative and innovative they are becoming with regards to their sponsorships. Brand Personality Consumer Behaviour Brand Personality: Red Bull Red bull has become one of the largest most profitable companies on the planet. One might ask how an energy drink company could become so big. The answer to that question is through an effective brand personality. Red bull began as a company in Thailand, and once entrepreneurs realized the potential opportunity it exploded. As of recently, Red Bull has gotten its name into just about every sport there is.Their niche is extreme sports and events but they also are involved in traditional team sports as well. To give a general sense of just how wide spread their reach is, we will take a look at just some of the sports and events they sponsor. The list is as follows: * New York Red Bull * MLS soccer team * Red Bull Crushed Ice: * Downhill ice skating race * Red Bull Racing: * Formula One racing * Red Bull’s â€Å"McConkey† Documentary: * Famous Skier/Base Jumper Documentary * Red Bull Rampage Utah Mountain biking competition * Red Bull Winch Sessions * Abstract Wakeboarding and snowboarding locations * Red Bull Art of Motion * Freerunning competition * Red Bull Stratos * Felix Baumgartner’s record breaking jump from 128,000 feet * Travis Rice’s: The Art of Flight * Snowboard documentary funded by Red Bull This list goes on. Just by these few examples there’s no question that Red Bull has developed a world famous brand personality, for being the leader in sports innovations.They have continually pushed the envelope when it comes to extreme activities. Using Felix Baumgartner’s jump as a primary example, Red Bull, not NASA, sent a man 128K feet to test the possibility of a human entering the atmosphere. Felix’s jump set records including highest (128K feet) and fastest (1342km/h – breaking the sound barrier) free fall ever. This recent event portrays Red Bull’s personality perfectly and just how creative and innovative they are becoming with regards to their sponsorships.

Sherman Alexie’s Short Stories Essays

Sherman Alexie’s Short Stories Essays Sherman Alexie’s Short Stories Paper Sherman Alexie’s Short Stories Paper Essay Topic: Back in the World Stories In Sherman Alexie’s short stories â€Å"This is what it means to say Phoenix, Arizona†, and â€Å"Indian Education† Alexie uses action and dialogue to show the struggles of an Indian culture in a white mans world, putting the theme of race and social justice in a dilemma. Alexie uses dialogue in the short story â€Å"This is what it means to say Phoenix, Arizona†, to illustrate an ill-funded Indian reservation. After Victor had found out that his father had passed away Victor needed money to retrieve his father remains, realizing that, â€Å"[The only people that] have money on a reservation, [are] the cigarette and fireworks salespeople. People in the reservation truly don’t have money but for the few that sell cigarettes and fireworks, even the Tribal Council, â€Å"[Has] a difficult time financially†, only being able to provide Victor with a hundred dollars for the retrievel of his fathers remains. Alexie also uses action in the short story â€Å"Indian Education† to give a sense of predigest against the Indian race. While in the second grade Alexies teacher makes him take a separate spelling test designed for junior high students, and when he proved to her that he could spell the words correctly she made him eat the test. The predigest missionary teacher wanted Alexie to feel inadequate by giving him a harder test, even though he passed, the teacher was in such rage that he did not fail she made him eat the test. The missionary teacher has no respect for Alexie by calling him an, â€Å"indian, indian, indian† with no capitalization, giving no sing of respect for his background. Sherman Alexie’s short stories tell the stories of Indians in a racial and social injustice world.

The Negro Motorist Green Book Aided Black Travelers During Segregation

The Negro Motorist Green Book Aided Black Travelers During Segregation The Negro Motorist Green Book was a paperback guide published for black motorists traveling in the United States  in an era when they might be denied service or even find themselves threatened  in many locations. The creator of the guide, Harlem resident Victor H.  Green, began producing the book in the 1930s as a part-time project, but growing demand for its information made it an enduring business. By the 1940s the Green Book, as it was known by its loyal readers, was being sold at newsstands, at  Esso gas stations, and also by mail order. Publication of the Green Book continued into the 1960s, when it was hoped legislation prompted by the Civil Rights Movement would finally make it unnecessary. Copies of the original books are  valuable collectors items today, and facsimile editions are sold via the internet. A number of editions have been digitized and placed online as libraries and museums have come to appreciate them as noteworthy artifacts of Americas past. Origin of the Green Book According to 1956 edition of the Green Book, which contained a brief essay on the publications history, the idea first came to Victor H. Green sometime in 1932. Green, from his own experience and those of friends, knew of painful embarrassments suffered which ruined a vacation or business trip. That was a genteel way of expressing the obvious. Driving while black in 1930s America could be worse than uncomfortable; it could be dangerous. In the Jim Crow era, many restaurants would not allow black patrons. The same was true of hotels, and non-white travelers might be forced to sleep by the side of the road. Even filling stations might discriminate, so black travelers could find themselves running out of fuel while on a trip. In some parts of the country, the phenomenon of sundown towns, localities where black travelers were warned not to spend the night, persisted well into the 20th century. Even in places that did not blatantly proclaim bigoted attitudes, black motorists could be intimidated by locals  or harassed  by the police. Green, whose day job was working for the Post Office in Harlem, decided to compile a reliable listing of establishments African American motorists could stop and not be treated as second-class citizens. He began collecting information, and in 1936 he published the first edition of what he titled The Negro Motorist Green Book. The first edition of The Negro Motorist Green Book sold for 25 cents and was intended for a local audience. It featured advertisements for establishments that welcomed African American patrons and were within a days drive of New York City. The introduction to each annual edition of the Green Book requested that readers write in with ideas and suggestions. That request drew responses, and alerted Green to the idea that his book would be useful far beyond New York City. At the time of the first wave of the Great Migration, black Americans might be traveling to visit relatives in distant states. In time the Green Book began covering more territory, and eventually the listings included much of the country. Victor H. Greens company eventually sold about 20,000 copies of the book each year. What the Reader Saw The books were utilitarian, resembling  a small phone book that could be kept handy in an automobiles glove compartment. By the 1950s dozens of pages of listings were organized by state and then by town. The tone of the books tended to be  upbeat and cheerful, giving an optimistic look at what black travelers may encounter on the open road. The  intended audience, of course, would be all too familiar with discrimination or dangers they might encounter and did not need to have it stated explicitly. In a typical example, the book would  have listed one or two hotels (or tourist homes) that accepted black travelers, and perhaps a restaurant that did not discriminate. The sparse listings might appear unimpressive to a reader today. But to someone traveling through an unfamiliar part of the country and seeking accommodations, that basic information could be extraordinarily useful. In the 1948 edition the editors expressed their wish that the Green Book would one day be obsolete: There will be a day sometime in the near future when this guide will not have to be published. That when we as a race will have equal opportunities and privileges in the United States. It will be a great day for us to suspend this publication for then we can go wherever we please, and without embarrassment. But until that time comes we shall continue to publish this information for your convenience each year. The books continued to add more listings with each edition, and beginning in 1952 the title was changed to The Negro Travelers Green Book. The last edition was published in 1967. Legacy of the Green Book The Green Book was a valuable coping mechanism. It made life easier, it may have even saved lives,  and theres no doubt it was deeply appreciated by many travelers over many years. Yet, as a simple paperback book, it tended not to attract attention. Its importance was overlooked for many years. That has changed.   In recent years researchers have sought out the locations mentioned in the Green Books listings. Elderly people who recall their families using the books have provided accounts of its usefulness. A playwright, Calvin Alexander Ramsey, plans to release a documentary film on the Green Book. In 2011 Ramsey published a childrens book, Ruth and the Green Book, which tells the story of an African American family driving from Chicago to visit relatives in Alabama. After being refused the keys to the restroom of a gas station, the mother of the family explains the unjust laws to her young daughter, Ruth. The family encounters an attendant at an Esso station who sells them a copy of the Green Book, and using the book makes their journey much more pleasant. (Standard Oils gas stations, known as Esso, were known for not discriminating and helped promote the Green Book.) The New York Public Library has a collection of scanned Green Books which can be read online. As the books eventually went out of date and would be  discarded, original editions tend to be rare. In 2015, a copy of the 1941 edition of the  Green Book was placed for sale at Swann Auction Galleries and sold for $22,500. According to an article in the New York Times, the buyer was the Smithsonians National Museum of African American History and Culture.

Leadership & Ethics for Managers week two DB Essay

Leadership & Ethics for Managers week two DB - Essay Example Addiction in this case comprises salary/wage, which I get from my work because there is no other alternative currently available. I will feel different because the drive behind my motivation to work more than required descends from the love and passion of the setting as well as the kind of task I am undertaking. Liking the kind of task, I am undertaking comes from one’s favorable environment, which respective authorities or corporation has ensured for its workers such that they are capable of enjoying while working. This implies I am not putting up with the setting in order to meet my goal, which is earning much money to sustain me in life. Have you ever considered that this is an issue of perception? In other words, we view people who like to work a lot as not following what is â€Å"right† – which often means having a perfect balance between a work life and personal life. Yes. Since much of their work encompasses thinking about work to the extent when they are not working or out of their working environment, most of the time one feels uncomfortable (Burke & Cooper, 2010). Mostly, while out of their working environment tend to think they are failing the corporation, which desperately needs their contribution to succeed (Burke & Cooper,

The Relationship between Generation Y Work Value with Job Satisfaction Research Paper

The Relationship between Generation Y Work Value with Job Satisfaction and Work Stress at Hong Kong - Research Paper Example The main purpose of conducting this research project is to study the relationship between generation y‘s work value with job satisfaction and work stress at Hong Kong. There are some work values in this report have covered to study with and examine those work value will influence job satisfaction level and work stress level of generation Y or not. Some variables moderators like age, marital status and number of kids might moderate the relationship between the factors. The proposed mechanism based on previous empirical researchers and six hypotheses had been set up. Those hypotheses will be tested by Pearson Correlation in a convenient sample of generation Y who is taking a full-time job in Hong Kong at the moment. (N = 72, Male = 50, Female = 22). The result showed that good salary, job interest, prestige and variety diversion of work had the strongest relationship with the work value of generation Y. The job satisfaction can rise significantly and work stress can reduce when t he work value match with generation Y’s expectation. Furthermore, the study finds out there is the negative relationship between work stress and job performance. Heavier work stress will bring a negative effect to generation Y and bring down their job performance. From the test conducted, found that age is a greatest moderating effect on the relationship job satisfaction level and work stress level of generation Y. Also, marital status and number of kids give different moderating effect to generation Y on the job value, job satisfaction, and work stress. For further study of a similar topic on generation Y in Hong Kong, it is suggested that personality, work overtime, a part-time study can be the focus on and the result or findings should be taken into account of. Generation Y is a dynamic workforce that holds specific expectations with regards to work factors, to understand generation Y’swork value is important to the employer when they make recruitment to the new com er to their company. Around 14% of total workforce in Hong Kong are generation Y and increasing rapidly. To determine what are the main value or factors to encourage them to work hard, which reason, why they need to work, is important for management level to setup up policy in their company.

English Language Essay Example | Topics and Well Written Essays - 1000 words

English Language - Essay Example When we talk about present day society, we are actually focussing the significance of the domains of English language in a cultural context, where global popular culture in the name of 'globalisation' is challenging the essential mythologies of English language (Mair, 2003, p. 19). The way English language is misused in the cultural context does not necessarily refer to culture-specific aspects, although it is obvious that many of the concepts in this category are alien to many Third World cultures and the corresponding texts are imported from the First World (Greenbaum, 1996, p. 188). English as a world language serves all the world's citizens irrespective of caste, culture or creed and its postulated universality makes it equally relevant everywhere, as though it can function independently of contemporary power balances, both global and local (Mair, 2003, p. 20). Although globalisation in the international spread of English language may be regrettable and undesirable but we cannot ignore that global English today has become an agent of reform and fairness. Despite a 'globalised language', the pressures of a rights-oriented culture may one day enable English to become the vehicle for articulation while maintaining certain worldwide standards of protection. English language from economic perspective has been able to bridge the gap between various cultures and economies; therefore it has served as an exchange-facilitating institution, where 'exchange' is not the only economic function English language has performed (Reksulak et al, 2004). English language development has been shaped by revealing the constellation of economic and other forces. However, the impact technology upholds in the innovation, trade, and economic growth on the English-speaking world is evident in the rising share of nouns in new words added during the past two or three centuries which make up 58% of the words originating in the 19th century and more than 70% of the words originating in the 20th (Reksulak et al, 2004). There is no doubt that English language blames grand scale globalisation factor and put all the enthusiasm and vitriol on its shoulders, but it is this language that is responsible for the growth in regional interactions from trade to travel. These interactions have long engaged in promoting the spread of English language among other regional languages (Fishman, 2000, p. 13). The significance of English language lies in the notion that it is present in societies where local languages are disappearing, in cultures where local languages are not considered, English is understood and spoken (Moritoshi, Nov 2001). References Bryson Bill, (1990) The mother tongue: English and how it got that way. New York: HarperCollins. Fishman A. Joshua, (Spring 2000) "English: The Killer Language OR A PASSING PHASE" In: Whole Earth. Greenbaum Sidney, (1996) Comparing English Worldwide: The International Corpus of English: Clarendon Press: Oxford. Mair Christian, (2003) The Politics of English as a World Language: New Horizons in Postcolonial Cultural Studies: Rodopi: Amsterdam. Moritoshi Paul, Nov 2001,Perspectives on the Role of English as an International Language, Accessed from Reksulak Michael, William F. Shughart Ii & Tollison D. Robert, (2004) "Economics and English: Language Growth in Economic Perspective" In: Southern Economic

Impact of E-commerce on the Hospitality Industry

Impact of E-commerce on the Hospitality Industry Face of consumerism through e-commerce has radically changed in the last few years. Buying or selling through Internet and online shops depending on websites, has become an ordinary part of consumer life today. Higher expectations, less tolerance, more demanding and choosy customers are becoming more common. Economic, social and technological factors have created a highly competitive business environment in which customers are becoming more powerful, Turban and King (2003, p.25). The highly professional search machines make this possible for them. E-Commerce is becoming a steadily bigger part of life without our realising it. To make e-commerce work well, constant development and improvement of adjoining functions is necessary. E-commerce solutions are varied, and seller, buyer compatibility with it is necessary to work with a chosen one. Also it should be affordable for the provider. Online selling is the main growth area for the Internet. Elegant sites, easy requirements, less cumb ersome process, more information sharing, animation, attractive information presented in the most fascinating ways are bases of a sound e-commerce. E-commerce website should offer a stimulating experience with reliable information that could motivate the customer. Easy Channelling and navigating the customers to full portfolio of all necessary and essentially correct information is very important. Websites should be searchable, price should be competitive and eShop information should be easily available. E-Commerce has brought revolutionary changes in tourism and hospitality industry. Tourism as one of the biggest industries is a natural partner of Internet. It is a major component of most economies and community-based tourism is steadily increasing popularity. Tourism also has potential to induce local development and increase the income. It is essential to keep in mind the local environmental sensibilities. Applying the concept of e-commerce for tourism and hospitality has become the most natural outcome in recent years. Advantages are many. It facilitates local community access to tourism market and minimises the financial information leakage. It links local communities and hospitality industry directly with the tourists. It could help building up local finance along with the national foreign exchange. It increases small enterprises by directly marketing the local products and industries anywhere in the world. Local communities get a direct share in the income while traditional cultures, social structures of the hosts get appreciated and extraordinary skills make a come back. Tourism and hospitality mainly depend on the natural scenes and wildlife, for which locals or governments need not spend much other than maintaining them, along with effective hospitality facilities. Tourism and hospitality industry are interlinked. The hospitality industry and leisure industries are widely regarded as being extremely competitive and fast moving. Given this situation, it is hardly surprising that there are so many examples of established organizations acting entrepreneurially, according to Morison et al (2001, p. 68). Hospitality is a booming industry all over the world today and through Internet, selling their hotels, facilities offered, picturesque backgrounds, food, comforts, cultural attractions, social functions, religious peculiarities are showcased without much expense or difficulty. Tourists have all information through search machines with the current data and rates. They could directly talk, write, book and pay for their stay much in advance, with all information about reaching, being welcomed, how and where, meeting points, weather, forecasts, dangers, attractions and day-today itineraries intact with them months in advance. Availability of souvenirs, food requirements, comforts, access to religious places, historical sites, internal travelling, places of attraction, are all managed by people at hospitality points. Trade opportunities, reservations, tickets, transport, instantaneous information about any place nearby are provided through hotels. Travellers pay up front for travel services and in exchange for cash they receive all the facilities. Tourists and business travellers come from all over the world on visits and holidays. Once they have arrived they have to be able to pay for the goods and services which they require This is done by creating a market in foreign currencies operated by the worldsà ¢Ã¢â€š ¬Ã¢â€ž ¢ banks who are prepared to buy and sell currencies on behalf of their customers, Messenger and Shaw, (1993, p.232). Internet can offer buyer-seller information, eliminate expenses, improve business, and can give clear location details, with other much needed competitive and quality information. Through Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations. The marketing process, as indicated earlier, begins with customers. Specifically, process starts with a particular group of customers, often called the target market, Hsu and Powers (2002, p. 4). It monitors, evaluates, creates faster transactions, empowers the participating communities, makes information interchangeable through organised and flexible web services. It builds up visions, motivates people to venture into far off destinations, popularises hotels, inns, and serviced apartments. It romanticizes castles and palaces changed into hotels, privately owned villas, sells properties or lets them out for the season, familiarizes the tourists with other alternatives like accommodative farms for real and actual local life. Thinking clearly, using and analysing the best information available, synthesizing and evaluating it, explicating and articulating are what the real world is all about, says Lewis, 1999, p. xxviii). Does that mean that there are no disadvantages at all in applying E-Commerce into Hospitality Industry? Yes, there are many. It gives unnecessary and complete personal information of the tourist, which might not be appreciated in an underdeveloped part of the world. A gay man going into a rural area with his partner could create unfortunate situations in that society where gays and lesbians could be a rarity. It gives information like home addresses, telephone numbers to all people, who might venture into misusing them in future in some way or other. It could give easy access to all information to terrorists. It could spread terrorism and violence by providing information about the possible targets and their travelling. Information gone into Internet becomes public property. Confidentiality is never maintained in such cases and this could result in potential danger for tourists. It can create suitable atmosphere for killing, vengeance, robbery, stealing, waylaying, kidnapping and oth er criminal activities. It is foolish to expect that the information given would be kept confidential. With a vast number of people working on the internet, having access to the same data, and data being transferred all the time, tourists become sitting ducks to violence. Hospitality industry itself could be a target like in Bali. Hospitality industry has to be thoroughly aware of its own labour market and its problems. It should not happen that there would be an eruption of unhappiness when tourists arrive, because the data could be used against the industry itself. Labour markets run on information, but they are invariably less than perfect mechanisms. What both buyers and sellers are left with is their perceptions and assumptions of supply and demand, Riley, (1991, p.7). More information leads to more influx of tourists that might result in environmental imbalance and deprivation of local livelihood, creating a long-term crisis for locals. Over usage of facilities and nature, historical and heritage spots could result in their perpetual degradation. The eco-sensitivity of the region is of paramount importance. It can also result in a false and temporary market for goods, which might plummet down as the tourism season vanishes. Over popularising the area could result in local difficulties, if it is unprepared for welcoming hoards of tourists. If the culture is a hostile one, it could neither be comfortable for the hosts nor the guests. Glorification of facts could result in disillusionment of tourists. Their content bears little relevance to either the realities of work experience in the industry or actual labour management practices, Wood (1992, p. 2).