Page Bank Technology Of Google Inc Samples †MyAssignmenthelp.com

Question: Discuss about the Page Bank Technology Of Google Inc. Answer: Introduction In the year 1996, Sergey Brin and Larry Page established Google Inc, who were computer science students. They introduced Page Bank technology, which is being used for evaluating a relevant website. It has been identified in this study that specific search engine will be very in order to get right and better outcome compared to the recent search engines. Therefore, this can be said that using the concept of better outcome, the search engine was founded in 1997 and in the year 1998, the company was incorporated. The name Google has come from the word Googol, it means number one with 100 zeros (Nowlan, 2017). Structure of the company It has been identified that the company maintains its rapid growth as well as it also maintains its small business culture. The idea of Googleplex was to assist and nurture the entire innovation and collegiality environment. This also assists an extracurricular and work out room for maintaining healthy atmosphere (Lee, 2014). In the company, different sophisticated tools of computers have been established on the doors, which are made by wood, latterly sawhorses supported these. In order to motivate the employees, the company has taken initiatives like organizing hockey as well as organizing staff meetings week in order to analyze their situation. Present business model If the present business model of the company will be analyzed, this will be identified that large amount of business revenue of the company comes from promotional activities through the search engine. Through the specific search engine different programs like AdSense has been introduced, because this ads are being placed in different websites. In the current business model, it has been promoted the search engine, which has taken no. 1 position in the market. This search engines has helped the organization to be synonymous (Taylor Joudrey, 2017). The company also maintains routine lives rather than searching on the internet. Another way, this can be said that the company has introduced its effective business plan by bringing innovation in its products, which has helped the company to maintain its position in the global market. Services and products Here the study has identified few products, which is going to be launched by Google News aggregator Email Internet search engine Cloud computing for the companies Websites for listening music and watching videos Cloud storage for customers and business organizations Web browsing Calendar Tablet and smart phone operating applications Internet services Desktops and laptops Thermostat Markets Google has owned near about 60% total internet based searched. As the study has already discussed that the company has large numbers of application and products, therefore, this can be easily assumed that the market base is huge. As stated by Taylor Joudrey (2017) people all over the world are targeted by the company. Therefore, this can be said that the business strategy of the company is not limited in a location or group of people. This has created major challenge for the company in order to get return from the market by using competitive advantages. Entrepreneurial analysis Assessment of overall corporate strategy and vision of the company The company has established its strong brand image in the business industry with its innovation and exclusive products. Using the search engine, the company gets the chance to achieve specific vision of the market (Ryan, 2016). The main strategy of the company is to rule in the universal business industry as well as get the accessibility in global business industry. The company for maintaining its leadership quality in the market has introduced different innovative strategies. Selecting vision is very important for the company in order to achieve its ultimate goals and objectives. The company efficiently provides access for getting the information by one click. the company focus of displaying directly to the vision statement. Here the company named Google focuses on the three important variables. Those variables are accessibility, one click and worlds information. Based on Entrepreneurial state of mind evaluation of management team In the initial stage, the company focuses on setting its goals and objectives without making any compromise. In the case of Google, it shares its data to the customers directly by maintain few coding principles. Those coding principles are considered as Nine innovation principles (Villa-Real, 2014). By executing important parts of Google coding principles, the company gets the chance to take wise decision by using its innovative strategies. On the other hand, this has been mentioned that the by launching new products in the market the company forecasts its innovation and modern strategies. Here the study has shed light on the Nine principles of innovation introduced by Google:- Innovation should be accepted bravely There should not be any types of cultural barriers so that technology can be flourished The company should be aware about its mission. The innovative idea should be accessed from any place Iterate and ship 20% time This is important for the company to think about 10x not 10% The aim of the company should be dependent on thee customers The company should be always prepare for accepting both success and failure. Strategy for Innovation and Entrepreneurship It is the strategy of Google is to change its vision and mission statement by maintaining its various products and it related offers in the market. The company is recently providing new products such as Google Fiber and Google Grass by maintaining its mission and vision. Hence, this should show the diversified products of the company. On the other hand, this can be said that through the vision statement upcoming condition of the company is being considered making diversified business in the current situation. Key values and culture of the organization The founders of the company established unique cultural environment in the organization. Here the culture of the company depends on the creativity, informality and innovation (Belo, Mota Fernandes, 2016). This culture of the company is being analyzed through artifacts of the company. In order to provide comfort to the employees, the company has introduced fun place in the office, for making friendly and cheerful atmosphere in the organization. On the other hand, the company has introduced various rewards and benefit offers to the employees to motivate them in their work. Conclusion and recommendation After analyzing the entire study, this can be recommended that the company needs to recruit more experienced employees for providing standard academic outcome to maintain ideal culture in the workplace. As the experienced employees have faced different experience regarding different culture from their previous companies, therefore, they will be able to maintain good culture in the workplace. They will also play a major part in order to increase the productivity of the company. Explicit and tacit information is needed to be acquired in the workplace. There are many employees in Google, who have strong academic record and good knowledge of explicit. However, it has been identified that experienced people can reduce the issue regarding lack of tacit knowledge. References Belo, O., Mota, G., Fernandes, J. (2016). A Signature Based Method for Fraud DetectionFraud detection on E-CommerceE-commerce Scenarios. InAnalysis of Large and Complex Data(pp. 531-543). Springer, Cham. Lee, Y. F. L. (2014). When Google Meets Xiaomi: comparative case study in western and eastern corporate management.Journal of International Technology and Information Management,23(3), 5. Nowlan, R. A. (2017). Large and Small. InMasters of Mathematics(pp. 217-225). SensePublishers, Rotterdam. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Taylor, A. G., Joudrey, D. N. (2017).The organization of information. ABC-CLIO. Villa-Real, A. E. C. (2014).U.S. Patent No. 8,831,677. Washington, DC: U.S. Patent and Trademark Office.